iWorld
ZEE5’s Northern Warriors emerge victorious in their first ever season of the T10 League 2018
Mumbai: After a spectacular second season of the T10 Cricket League, Northern Warriors, who made their debut this season, defeated the Pakhtoons in a resounding 22 run victory to lift the title of Champions of the T10 Cricket League 2018. The nail biting finals were played at the Sharjah Cricket Stadium, UAE on 2nd December 2018.
ZEE5, the digital entertainment platform from ZEE Entertainment Enterprise Ltd, is the title sponsor of the Northern Warriors for the tournament, and the team is owned by Mohomed Morani (Managing Director) & Shabaz Elias (Founding Director).
Congratulating the team on their win, Archana Anand, Chief Business Officer, ZEE5 Global said, “As title sponsors of the team, we are extremely thrilled to have been a part of Northern Warriors journey through the tournament and through each successive victory. The team has displayed an enormous passion to win – the same quality that ZEE5 embodies as we foray into 190+ countries to win the hearts of millions of South Asians across the globe.”
Northern Warriors defeated Maratha Arabians on 1st December 2018 in the semi-finals. They faced the Pakhtoons in the T10 final battle where they defeated them by 22 runs. With an undefeated 61 runs in 25 balls, Rovman Powell was declared Man of the Match, whereas Hardus Viljoen was declared as the Player of the series.
ZEE5 has recently gone live in over 190 countries, offering South Asian audiences and beyond the largest width and depth of multi-genre content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5 comes packed with 1,00,000 hours of On Demand content, including Indian Movies and TV Shows, Cine plays, Music, and Health and Lifestyle videos along with a slew of exclusive Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels, including ZEE’s best loved channels.
The ZEE5 App can be downloaded from Google Play Store as well as the iOS App Store and can be accessed by visiting www.ZEE5.com. The app is also available on Samsung Smart TV, Apple TV and Android TV as well as Amazon Fire TV.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
