iWorld
ZEE5 unveils their biggest Bengali Original, ‘Sharate Aaj’ for Bangladeshi audiences on 21st February
MUMBAI: ZEE5 today unveils its third and biggest Bengali original web-series ‘Sharate Aaj’. Shot completely in London, the show traces the lives of a close-knit Bengali community getting set to bring in the festive cheer of Pujo when they are hit by a terror attack conspiracy. Will love and humanity triumph over hate and will the true spirit of Durga Puja prevail?
Renowned Actor Parambrata Chattopadhyay who also produced Kaali, ZEE5’s first Bengali Original web-series, is now directing Sharate Aaj and also acting in it. The power-packed star cast includes Payel Sarkar, Riddhi Sen, Surangana Bandyopadhyay and Joydeep Mukherjee. The show is also high on the music quotient featuring a mix of Rabindra Sangeet and folk songs.
Parambrata Chattopadhyay said, “It feels good to be associated with ZEE5 for the second time. Working with this platform gives me the freedom to think creative and try different concepts. Sharate Aaj is the story of identity crisis, cultural bonding and a terror threat, making the show an edge-of-the-seat thriller. The show is completely shot in London and showcases the vibrant Bengali culture present in the city. I am really excited that this show is available globally on ZEE5. I know that this will especially strike a chord with audiences in Bangladesh, a country I have a strong association with.”
“At ZEE5, we’re constantly pushing the envelope to create shows across languages that strike a strong chord with our audiences across the globe, and we have a fabulous line-up of 72 such shows over the coming year. ‘Sharate Aaj’ is a new marquee show that explores the strong cultural thread that connects Bengalis all over the world and brings them together. With its stellar star cast, we’re sure that it will resonate strongly with our audiences in Bangladesh.” said Archana Anand, Chief Business Officer – ZEE5 Global
Other Originals lined up for February by ZEE5 include The Final Call, starring Arjun Rampal in his digital debut as a suicidal pilot on duty and Abhay, starring Kunal Kemmu playing an investigative officer in the first procedural format crime thriller. ZEE5 Original Rangbaaz is also now available in Bengali, Tamil, Telugu, Kannada, Marathi and Malayalam.
With over 1,00,000 hours of Indian TV Shows, Movies, Cineplays and Videos, ZEE5 offers the largest bouquet of content across 12 languages to South Asian audiences across the globe. ZEE5 also offers 60+ popular Live TV channels, including ZEE’s best loved channels.
ZEE5 is available on Google Play Store, iOS App Store, www.ZEE5.com as well as on Samsung Smart TVs, Apple TV, Android TVs and Amazon Fire TV.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
