iWorld
ZEE5 set to premiere Simmba – the biggest blockbuster of the year
MUMBAI: In another summer surprise for its viewers, ZEE5announces world digital premiere of SIMMBA – the biggest entertainer of the year.The blockbuster with a power packed star-cast comprisingRanveer Singh, Sara Ali Khan, Sonu Soodand Ashutosh Ranain lead roles, icing it off with a special appearance by Ajay Devgn,is set to premiere on 21stMarch on ZEE5.
After a having phenomenal run at the box office, Rohit Shetty’s high decibel cop drama is all set for a world digital premiere on ZEE5.The story revolves around Sangram Bhaleraoplayed by Ranveer Singh, a notorious cop who wants to make money. Until an event happens in his life, which alters him and makes him choose the moral path.
Watch the trailer here: https://www.zee5.com/videos/details/simmba-trailer/0-0-33445
ZEE5 also recentlyannounced a special 30% discount on both annual packs – all access @ INR 999/- and regional @ INR 499/- as part of its anniversary offer. This is applicable till 31stMarch; in case fans pay via their Paytm account, they will get an additional 50% cashback on these rates.
Manish Aggarwal, Business Head, ZEE5 India, said, “For over a year, since our inception, Originals and World Digital Premieres have been our key content pillars. While we have had a good run with our Originals, we have also presented some of the biggest blockbusters on the platform straight after their theatrical releases. This year, we have two of the most popular and successful films– Uri: The Surgical Strike and Simmbapremiering back to back on the platform. Fans all over have been eagerly waiting for Simmba to release on ZEE5 and the film with its sheer mass appeal and striking performance by Ranveer Singh is certain to become a huge success just like it did at the box office.”
Rohit Shetty, Director, Producer – SIMMBA, commented,“SIMMBA is a thorough entertainer yet the issue we are addressing had to be dealt with seriousness. I am glad that the audience loved the film along with the concept of our cop universe. World digital premiere on ZEE5 is a great opportunity for us to take the film to audiences across the globe.’
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
