iWorld
ZEE5 premieres Batti Gul Meter Chalu
MUMBAI: ZEE5, the fastest growing OTT platform in the country, is all set to stream Batti Gul Meter Chalu,first time on digital,since its theatre release.Starring Shraddha Kapoor and Shahid Kapoor in lead roles, the movie will be exclusively available for ZEE5 subscribers from today, 22nd November.
Written and directed by Shree Narayan Singh, Batti Gul Meter Chalu is a social drama which highlights the plight of people suffering at the hands of power companies and their constant struggle to make themselves heard. The story grips you with its real-life screenplay, powerful dialogues and gripping performances by the cast.
Manish Aggarwal, Business Head, ZEE5 Indiasaid, “We are consistently strengthening our World Digital Premiere property with blockbuster titles for our viewers. So far, movies likeVeere Di Wedding, Parmanu, Padman, Mulkand many more across Hindi, Marathi, Bengali, Tamil, Telugu, have garnered a positive response across markets. Batti Gul Meter Chalutalks about an important issue and will definitely resonate with our audience. With a strong line-up of latest movie releases, we plan to make ZEE5 the undisputed digital entertainment destination.”
Vinod Bhanushali, President – Marketing, Licensing and Publishing, T-Seriessaid,“Releasing the movie on ZEE5 will help us multiply the reach and highlight the issue among relevant audiences. This movie is an honest attempt to address a deep-rooted concern and it is made in such a way that itentertains yet gives out a strong message. The World Digital Premiere on ZEE5is be a good development for all those who have missed watching the movie in theatres.”
From Padman, Veere Di Wedding, Mulk, Parmanu and many more in Hindi to Faster Fene, Gulabjaam, Mercury and so on across languages Hindi, Marathi, Bengali, Tamil, Telugu, ZEE5 continues to digitally premiere blockbuster movies across languages.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
