e-commerce
www.goibibo.com becomes the first Indian OTA to partner with Google Flight Search
MUMBAI: www.goibibo.com, one of India’s top three online travel aggregators has become the first Indian portal to partner with Google for its Flight Search feature. The association reinforces Goibibo’s core value proposition of offering the FASTEST and most TRUSTED booking experience and will enable the portal to reach out with its services to a wider base of users.
“Goibibo.com is the first OTA in India to partner with Google for Flight Search .This is in line with our philosophy and core differentiation of delivering the fastest booking experience to our travellers”, said Ashish Kashyap, Founder & CEO of ibiboGroup (ibibo owns Goibibo.com and redbus.in).
Venkat Chandramoleshwar, Partnerships Manager, Travel, said: “Goibibo has grown in the past five years to become a leading online travel aggregator in India, and we are delighted they are joining the Google Flight Search family. Travellers can now easily find and compare the best flights on Flight Search and can book their flights on Goibibo, one of the blue partner book buttons featured on Google.“
On using Google Flight Search in India, travellers are offered the option to book the best flights available directly on the airline site or via Goibibo.com. The association, therefore, benefits the customers by allowing them to quickly find, compare and book flights from their mobile device, tablet or desktop in the most seamless way.
It is also a shot in the arm for Goibibo because not only does this validate its position as the quickest way to make travel bookings but also allows for greater penetration into the Indian online travel market, further bolstering its leadership position. Being the first Indian OTA to partner with Google Flight Search demonstrates the company’s commitment to enhancing the convenience of its customers through continued technological innovations and collaborations with other industry leaders.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
