e-commerce
Why India’s Tech Industry is Positioning Itself as the New Major Player on the Global Market
India is home to some of the world’s biggest tech companies, and over the past few years, the country has repositioned itself as a new major player on the global tech scene.
With that said, let’s dive straight in to discover why the Indian tech scene here is currently burgeoning and why it has become a key market for innovation and investment.
Where are the key tech hubs in India?
Key Indian cities such as Bangalore, Hyderabad, and Chennai are the country’s major tech hubs for various reasons, and the digital economy here is rapidly growing due to its large pool of highly talented and skilled developers and engineers.
The key tech sectors with thriving and robust ecosystems in India are the following:
. Data centers and semiconductors
. AI (artificial intelligence)
. Cloud computing
. Cybersecurity
. Gaming
Other tech sectors in India that are also currently growing are IT services, mobile technology, and eCommerce.
The epicentre of India’s technology industry is Bangalore, which has been compared to Silicon Valley in the United States. It’s home to a growing number of tech startups and major tech companies, and it has a well-matured framework fostering growth and innovation.
Tech companies receive plenty of government support via numerous initiatives, and over the coming years, experts predict that India’s tech scene will continue to reposition itself as a key player on the global stage.
Chennai has become a hub of Software as a Service (SaaS) and currently has a burgeoning IT sector. Other Indian cities, such as Noida, Ahmedabad, Kochi, Kolkata, Mumbai, and Pune, have also emerged as key technology hubs thanks to continued investment, a well-matured ecosystem, and a tech-savvy population.
The iGaming scene, which is home to countless legally permitted websites with online slot machines and classic table and card games, also continues to grow thanks to the latest ground-breaking technologies and better regulations.
How has India become a major tech hub?
India has a huge pool of graduates specialising in Science, Technology, Engineering, and Mathematics (STEM), which is helping its tech sector grow, and a significant portion of India’s talented workforce is proficient in English.
The lower labour costs here compared to other developed nations make India an ideal destination for offshoring and outsourcing, and there is continued investment in various key tech sectors, such as cloud computing, blockchain technology, the Internet of Things (IoT), and artificial intelligence.
Government-backed initiatives, such as Digital India and Startup India, have helped foster innovation and support tech startup companies, and according to recent statistics, India is now home to around 130,000 startup companies and more than 110 ‘unicorns.’
There is a huge focus here on nurturing digital infrastructure to help support the continued growth of the tech sector, and India is starting to emerge as a leader in setting high standards on the global stage for data ethics and governance.
Expert analysts who follow the industry closely project that India’s Compound Annual Growth Rate (CAGR) will climb by around 6.5% between now and 2028, and by the end of last year (2024), India’s tech industry achieved an impressive 5.90% (year-over-year) growth.
Final thoughts
Over the coming years, the future looks bright for India’s tech sector. Most of the revenue will be generated from significant exports to other countries in the IT and BPM sectors. It will also continue growing because of internet penetration and an ever-increasing population.
There’s no denying that India has become a true tech powerhouse on the global stage, and it is poised for unprecedented growth over the next decade.
However, there are still many challenges the country must overcome to assert itself as a true global tech leader, so it will be interesting to see what happens as the industry continues to evolve.
Disclaimer: This article does not have journalistic/ editorial involvement of indiantelevision.com. indiantelevision.com group or its websites does not endorse/ subscribe to the contents of the article/advertisement and/or views expressed herein.
The reader is further advised that Online Casino, Betting, Online Gaming , Crypto products, Financial Investments/Engagement , NFTs, Products associated with health, wellness, and food are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions or risk associated with health conditions.
Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, affirmations etc., stated/featured in the same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favour of indiantelevision.com (indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute financial advice.
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
