iWorld
Watch the digital premiere of Salman Khan starrer Bharat on Amazon Prime Video
MUMBAI: Amazon Prime Video announced the digital premiere of superstar Salman Khan-starrer Bharat. Starting August 3, Prime members across 200 countries and territories can catch the 2019 blockbuster period-drama after its theatrical release. Directed by Ali Abbas Zafar, the film stars viewer’s most favourite Salman Khan as the titular character, whose life runs parallel to India’s journey since its independence. Bharat features Katrina Kaif as the bold and beautiful Kumud Raina, a government officer and later, a news anchor. The film marks the return of Salman Khan and Katrina Kaif’s on-screen re-union, which was last seen in the 2017 blockbuster Tiger Zinda Hai (also available on Prime Video).
Speaking about the digital premiere of Bharat, Salman Khan said, “Bharat is a special film that traces the story of India through the main character. The film is very close to my heart and I had a great time being a part of it. I am happy for the love the film has received through its theatrical release and look forward to all my fans across the globe reliving the experience on Amazon Prime Video.”
Bharat has been inspired from a Korean film An Ode to My Father, a wartime drama where a man longs to see his father and sister, who have been separated from him at the time of the Korean War. Rewritten in the political context of India, Bharat, is a life saga of an eight-year-old boy named Bharat (Salman Khan), who makes a promise to his Father that he will keep his family together in all circumstances. The boy keeps this promise over the next 60 years of his life, despite each decade throwing a new set of challenges at him – some humorous, some thrilling, some romantic, and some life-threatening. His resilience, loyalty and a never dying spirit mirror the fundamental qualities of our nation Bharat. Directed by Ali Abbas Zafar the film also features a stellar star cast such as Disha Patani, Tabu, Jackie Shroff, Sunil Grover among others, making the movie a delightful watch.
Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Punjabi, Gujarati and Bengali.
To watch Bharat and newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
