iWorld
Viu’s What The Duck- Season 3
MUMBAI: With cricket fever gripping the nation this season, premium video-on-demand service Viu is back with its marquee cricket-gone-crazy property ‘What the Duck’. For the past 2 seasons, the property has received rave reviews and gained a large following amongst both men and women. Today the platform announces the launch of its hatrick season, promising to bring back the madness and fun for all cricket enthusiasts.
This third season will see Vikram Sathaye host 20 legendary cricketers on the show spanning 10 episodes. On each 15-minute episode, two cricketers will be seen together, engaging in a playful banter with Vikram Sathaye. The cricket duos on the show are Shikhar Dhawan & Bhuvneshwar Kumar, Michael Clarke & Brad Hogg, Mohammad Kaif & Harbhajan Singh, AB Devilliers & Jonty Rhodes, Ravichandran Ashwin & KL Rahul, Rohit Sharma & Ajinkya Rahane and many more, to share fun moments and interesting trivia on and off the field.
Viu will also release unique short form comedy content on cricket titled ‘What The Duck Googlies’. The show will revolve around four popular stand-up comedians – Vikram Sathaye, Anirban Dasgupta, Saurav Mehta, and Sidharth Dudeja giving their comic spin on all the current and trending topics in cricket. The 35-episode show will be live on both Viu and YouTube starting May.
Commenting on the launch of the What The Duck 3, Vishal Maheshwari, Country Head – Viu, India said, “Cricket and comedy are two things that connect most Indians together. Riding on the success of the first two seasons, we have decided to double the madness and triple the fun with season 3. We are also happy to partner with YouTube, who will help us increase the reach of our popular show to a larger audience”
The digital premium show can be streamed exclusively on www.viu.com, the Viu App and Viu’s YouTube channel. And for regular updates and show announcements, you can follow Viu on Facebook, Twitter and Instagram.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
