iWorld
Viu’s What The Duck- Season 3
MUMBAI: With cricket fever gripping the nation this season, premium video-on-demand service Viu is back with its marquee cricket-gone-crazy property ‘What the Duck’. For the past 2 seasons, the property has received rave reviews and gained a large following amongst both men and women. Today the platform announces the launch of its hatrick season, promising to bring back the madness and fun for all cricket enthusiasts.
This third season will see Vikram Sathaye host 20 legendary cricketers on the show spanning 10 episodes. On each 15-minute episode, two cricketers will be seen together, engaging in a playful banter with Vikram Sathaye. The cricket duos on the show are Shikhar Dhawan & Bhuvneshwar Kumar, Michael Clarke & Brad Hogg, Mohammad Kaif & Harbhajan Singh, AB Devilliers & Jonty Rhodes, Ravichandran Ashwin & KL Rahul, Rohit Sharma & Ajinkya Rahane and many more, to share fun moments and interesting trivia on and off the field.
Viu will also release unique short form comedy content on cricket titled ‘What The Duck Googlies’. The show will revolve around four popular stand-up comedians – Vikram Sathaye, Anirban Dasgupta, Saurav Mehta, and Sidharth Dudeja giving their comic spin on all the current and trending topics in cricket. The 35-episode show will be live on both Viu and YouTube starting May.
Commenting on the launch of the What The Duck 3, Vishal Maheshwari, Country Head – Viu, India said, “Cricket and comedy are two things that connect most Indians together. Riding on the success of the first two seasons, we have decided to double the madness and triple the fun with season 3. We are also happy to partner with YouTube, who will help us increase the reach of our popular show to a larger audience”
The digital premium show can be streamed exclusively on www.viu.com, the Viu App and Viu’s YouTube channel. And for regular updates and show announcements, you can follow Viu on Facebook, Twitter and Instagram.
iWorld
Netflix raises US subscription prices again across all plans
Second hike in a year pushes premium tier to top of market pricing
NEW YORK: Netflix has raised its subscription prices in the United States once again, marking its second increase in just over a year as it looks to fund a growing slate of content and new formats.
The revised pricing, updated on 26 March, lifts costs across all tiers. The ad-supported plan now stands at $8.99 per month, up from $7.99, while the standard ad-free plan rises to $19.99 from $17.99. The premium tier, which includes 4K and spatial audio, now costs $26.99, making it the most expensive standalone streaming plan currently available.
Extra member fees have also gone up, with ad-supported add-ons increasing to $7.99 and ad-free slots to $9.99. New users will see the revised rates immediately, while existing subscribers will get a notification and a roughly 30-day window before the changes take effect.
Notably, while prices are climbing, the features across plans remain unchanged, with no additions to screens, resolution or user benefits.
The move comes after a strong growth phase for Netflix, which added nearly 20 million subscribers in 2025 despite earlier price hikes. The streamer had also explored a potential $83 billion deal for Warner Bros. Discovery before stepping back to focus on organic expansion.
With subscriber momentum still intact, Netflix appears confident that audiences will continue to stay tuned, even as the cost of streaming keeps edging upwards.
