iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
iWorld
Netflix raises US subscription prices again across all plans
Second hike in a year pushes premium tier to top of market pricing
NEW YORK: Netflix has raised its subscription prices in the United States once again, marking its second increase in just over a year as it looks to fund a growing slate of content and new formats.
The revised pricing, updated on 26 March, lifts costs across all tiers. The ad-supported plan now stands at $8.99 per month, up from $7.99, while the standard ad-free plan rises to $19.99 from $17.99. The premium tier, which includes 4K and spatial audio, now costs $26.99, making it the most expensive standalone streaming plan currently available.
Extra member fees have also gone up, with ad-supported add-ons increasing to $7.99 and ad-free slots to $9.99. New users will see the revised rates immediately, while existing subscribers will get a notification and a roughly 30-day window before the changes take effect.
Notably, while prices are climbing, the features across plans remain unchanged, with no additions to screens, resolution or user benefits.
The move comes after a strong growth phase for Netflix, which added nearly 20 million subscribers in 2025 despite earlier price hikes. The streamer had also explored a potential $83 billion deal for Warner Bros. Discovery before stepping back to focus on organic expansion.
With subscriber momentum still intact, Netflix appears confident that audiences will continue to stay tuned, even as the cost of streaming keeps edging upwards.
