iWorld
Tinder and BuzzFeed India launch GirlsFeed; the variety show highlighting the ups and downs of being an Indian woman
MUMBAI: Tinder and BuzzFeed India present GirlsFeed, a six episode variety show featuring a diverse group of women discussing the struggles, joys, highs and lows of being a woman in India. The show is dedicated to bringing out different perspectives on cultural nuances, dating, falling in love and relationships. Never ones to shy away from discussing a difficult topic, the BuzzFeed India team with Tinder will present various points of view through open group discussions and sketch comedy.
The series attempts to unpack the secret double lives of Indian women, how to meet new people in 2019 (given cultural constraints), how Bollywood sets unrealistic expectations, the male gaze, female friendship and the supposed inevitability of marriage.
Nirali Shah, Head of BuzzFeed India Originals said “BuzzFeed has a long history of female empowerment content globally and we are thrilled Tinder are joining us for this show, which is the first partnership of its kind for us in India.
“We spend a lot of time openly discussing our problems, our conditioning and how we’re individually trying to unlearn so many things that our surroundings have told us are ‘normal’. GirlsFeed was born from these conversations; we want to create a safe space where someone our audience relates to is open about an issue that affects us all. Most Indian women live double lives: this performative “sanskari” woman in front of your family and society, then a true version for your friends.
“We want to create more and more content for women, made by women. The show in partnership with Tinder is guaranteed to be filled with a lot of laughs you'll come away thinking you've just watched a group of your friends."
Taru Kapoor, GM, Tinder India on the partnership says “Supporting a female audience on the platform is an important part of our mission, even the mechanic of Tinder works so that women are comfortable; both users have to swipe right for it to be a match and the platform is based on what female users value most: choice, consent and mutual respect.
Conventionally it is hard to meet people outside of your immediate social circle in India, so
the opportunity Tinder provided has made life easier for all genders, but uniquely for women. Especially given the patriarchal nature of our society where women have historically had restricted access to technology, limited control over their lives and moral scrutiny of their choices-particularly romantic. Conversations about dating are still relatively nascent in India but our experience has shown us that dating ideals, once considered the norm, are fast evolving. We know that the secret to success is and has always been focusing on, talking to and understanding our users and making the experience continually better for them. And how better to start, support and challenge conversations on topics that matter than with BuzzFeed India.”
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
