Gaming
The Ultimate Combat of Good Vs Evil
MUMBAI: With Zee TV’s latest superhero series grabbing eye balls and all set to be a game-changer in the weekend primetime band, the channel has decided to go one step further to enhance your ‘Maharakshak Aryan’ experience – While you enjoy the show on air, you can now play it as a game on your mobile phones too! Creating an additional window for consumer engagement, the all-new interactive gaming app of Maharakshak Aryan offers you a chance to step into the young superhero’s shoes virtually. The app is available for download on Android device , is also hosted on http://www.zeetv.com/maharakshak-aryan/game/ and is coming soon on all iOs platforms.. The game is designed and developed by Bigtrunk Communications, a specialised full-service mobile advertising agency.
With a blend of vibrant graphics that recreate the ethereal world of the show on your mobile phones, multiple levels of difficulty and variation, the game is aimed at providing young teenagers an engrossing gaming experience. It will be a multi-level game, where every level will have a new enemy from the show, like Kumbha, Vishkanya and Challa amongst others. Remember that each demon is unique in his evil powers and more formidable than the last. Each level is only unlocked once the villain is defeated by the user.
Having only recently launched on Zee TV, the superhero series Maharakshak Aryan, has already found a distinct following with its slick production design, cutting-edge graphics, spectacular visual effects and above all, the relatable story of a reluctant, adolescent superhero stumbling upon his super powers at and rising to the responsibility of saving the world that he has now been entrusted with. The manner in which he combats a new villain each week and the triumph of good over evil has won over audiences of all ages, however, the show is especially popular amongst kids.
Sorbojeet Chatterjee, Marketing Head – ZEE TV said, “ZEE TV has constantly been at the helm of digital innovation. Given its action-thriller genre, Maharakshak Aryan, our superhero series, that captures the battle of Good versus Evil, was launched aggressively in the digital space. The show lends itself beautifully to being extended into an exciting game. The idea is to offer an interesting avenue for followers of the show to step into the shoes of our superhero and experience his world. So, we hope that they not only watch the show on air but enjoy it as a game too.”
Bharat Subramaniam, Founder – BigTrunk Communications said, “Our endeavour has been to create a user-friendly interface that seamlessly creates an additional layer of consumer engagement by connecting with consumers through elements of the show in an offline platform. While playing the game the consumer gets a chance to walk through the journey of a superhero and celebrate the triumph of Good vs. Evil.
Zee TV has always been at the forefront of innovation in the digital space, be it the virtual temple app created for Ramayan that let netizens pray on the go, the e-book and mobile game created for Jodha Akbar that made history fascinating for even the younger demographics or the Dance India Dance apps that offered dance tutorials from the skippers and LIVE chats with the judges of India’s most sought after dance reality show. So, it’s now time for you to protect the MANI from the evil forces. To download the app SMS ‘Aryan’ to 57575 or simply search for ‘Maharakshak Aryan’ in the google playstore and use your catapult to save the world.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
