iWorld
The Screen Patti ties up with BigRock to release it’s new web show – Zeroes
When we say 4 people trying to do a start up the first thing that pops up in the mind is Pitchers. Well that’s what motivated our SINGLES’ (an established TSP property) to step out in the sun and begin with their own startup. Badri, Shivankit and Abhinav, later joined by Jassi, are on their own in the startup world now and the reality is a lot different, wacky and overwhelming than they expected. Watch the trailer here.
TSP released the first episode of the 3 episode series and it has already crossed 1mn views in 3 days. Episode 2 releases on 9th Feb on TSP’s Youtube Channel.
Parikshit Joshi, Writer – Zeroes, says: As a writer I loved creating characters who are a little delusional about themselves, just like me. The fun thing about these characters is that they can do pretty much anything without knowing whether it’s right or not. And this time, these four delusional characters were thrown in the world of start-up.
Talha Siddiqui, Writer – Zeroes, says: For me, Zeroes is about the story of characters who create an impression of having ‘No Value’. You would never want them in your team. But if these Zeroes are placed properly, the more zeroes you have on your side, the bigger you are.
Shreyansh Pandey, AVP – Content Strategy says: After recently crossing 1 MN subscribers on the channel, we are coming up with our second web show ZEROES which revolves around 4 average guys trying to start-up. TSP is known for it youthful humor and that’s what we’re trying to do with this show as well. That’s why, we are trying to experiment with these characters who we describe as sometimes hungry, always foolish.
At BigRock, we are always looking at ways to simplify the process of getting businesses online. With internet penetration in India reaching over 450 million users, the need to get online is now more important than ever before. In the past year, India has seen an influx of over 1000 tech startups alone. A major part in the journey of building a brand begins with finding the right domain name”, says Shashank Mehrotra, Managing Director, APAC at Endurance International Group (EIG).
“Through our partnership with Neustar and TVF, we aim to reach out to young Indian aspirants who may have groundbreaking ideas which can be turned into successful businesses, but very often do not know where to start. We believe we can help them kick-start their journey by offering them a .co domain name which is not only widely available, but also demonstrates credibility when networking with investors and customers.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
