iWorld
Prime Video drops new season of ‘Permanent Roommates
Mumbai: Prime Video, the most loved entertainment destination, today announced the exclusive global premiere of the latest season of the highly-anticipated romantic drama Permanent Roommates. Produced by The Viral Fever (TVF) and directed by Shreyansh Pandey, Season Three of Permanent Roommates will premiere exclusively on Prime Video in India and across 240 countries and territories from 18 October. Featuring Sumeet Vyas and Nidhi Singh in the lead roles, the romantic drama will bring back internet’s favourite couple back in this latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/year.
“We are excited to bring back the much-loved relationship drama to our viewers. It manifests our commitment to serving audiences worldwide with content that is not only entertaining but also highly relatable. The characters Mikesh and Tanya and their bittersweet companionship while working through their personal ambitions, and how it has a bearing on their relationship has resonated well with the audience. The latest season is poised to bring back that quintessential world of Permanent Roommates and also elevate the show’s fandom further.” said Manish Menghani, director of content licensing, at Prime Video India. “Our collaboration with TVF has been truly incredible. We are thrilled to have joined forces once again and exclusively premiere the latest season on Prime Video starting 18 October.”
“We are thrilled to announce the latest season of Permanent Roommates. As creators, this series has always held a special place in our hearts. Being our passion project, it heralded a web revolution of sorts back in 2014. We couldn’t be happier to share this next chapter with you after the incredible love and support we have received for Mikesh and Tanya. As we introduce this series to our viewers we are not only bringing back the series but also rekindling the special connection we have with them. The exclusive launch of the latest season on Prime Video is a proud moment to celebrate as it will reach a wider audience across 240 countries and territories.” said Shreyansh Pandey, head of TVF Originals and director of the show.
Permanent Roommates Season Three is a part of Prime Video’s festive line-up for the Great Indian Festival 2023 starting October 8 onwards. The line-up also includes several other original series and blockbuster movies across multiple languages, special discounts every day for the first 1000 customers renting titles on the Prime Video store and ‘Diwali Special Offers’ for customers with up to 50 per cent discounts across several Prime Video channels.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
