iWorld
SonyLIV partners with IndiGo airlines to deliver a superior in-flight entertainment experience
MUMBAI: SonyLIV, India’s first premium video on demand (VOD) platform has announced a strategic partnership with India’s leading airline – IndiGo in a clutter breaking move in the Indian OTT category. For the first time ever, patrons of the airline will be able to access SonyLIV’s 30,000 hours of content catalogue at a weekly subscription pack. Starting today, this offer is available for all passengers flying Indigo to locations across India.
Catering to over 70 million monthly active users, SonyLIV is home to award-winning English shows like Power, The Good Doctor, Counterpart, The Spanish Princess, Britannia, Victoria along with a string of acclaimed Hindi originals like Gullak, Heartbreak Hotel, Holycross and 16 amongst others. The platform recently launched over 4000 hours of binge-worthy content in Tamil and Telugu spanning films, web originals and shows. With a slew of sporting events lined up next and the 11th season of Kaun Banega Crorepati going live on SonyLIV, there’s a lot to catch up for IndiGo’s horde of customers at just Rs 25/-.
To avail this exclusive pack, IndiGo Airlines will provide a subscription link to its passengers for first-time download. Once the transaction is closed, passengers will enjoy unlimited access to SonyLIV's premium content catalogue, even offline for the next 7 days.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
