iWorld
Snapchat serves up wimbledon fun with new ‘Bitmoji Tennis’ game
MUMBAI: Ace! Hit the courts with friends in Bitmoji Tennis, a new, made-for-Snapchat game, now available exclusively on Snap Games, Snapchat’s real-time multiplayer gaming platform found right within Chat.
Tap to serve the ball and run left and right — your racket will swing automatically when you get near the ball. Tilt your device to aim your shot — Wimbledon, here you come! The first player to five points wins.
Snapchatters can train solo, challenge a friend to a match, or hit the courts with a group of friends for rounds of winner-takes-next. Tap ‘Stats’ in the main menu to view your win count, best streak, longest rally and more. You can also upgrade your tennis racket by watching a short ad between games.
All Snap Games are designed for synchronous, high-fidelity mobile gameplay between friends, built on the powerful PlayCanvas game engine. Launched this past April, Snap Games features a curated selection of both first and third-party titles, such as Bitmoji Party and Zynga’s Tiny Royale. Bitmoji Tennis is Snap’s second original title following Bitmoji party and was created in house by Snap Games Studio.
Open a Chat or Group Chat and tap the rocket icon in the Chat Bar to launch Snap Games. Tap ‘Bitmoji Tennis’ in the game drawer and start serving!
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
