iWorld
Rishika Lulla Singh, CEO, Eros Digital honored at BW Business World 40 Under 40 Awards and Summit
Mumbai, October 1, 2018: Eros International, a leading global company in the Indian film entertainment industry, announced today that Rishika Lulla Singh, CEO Eros Digital was recognised as one of the 40 winners at the 2nd Edition of the prestigious 40 Under 40 Awards by BW Business World held on September 27, 2018 in New Delhi, India.
Ms. Singh was among the selected Young Business Leaders below the age 40, who were awarded for having demonstrated exceptional contribution in their work and personal growth and building new businesses or are making a difference in the success of their companies. Her role in building Eros International’s leading on-demand South Asian Entertainment Video Service Eros Now accessible worldwide to viewers across internet enabled devices including mobile, web and TV earned her the coveted place in the top 40 under 40 leaders, nominated from among almost 300 entrepreneurs across India.
Speaking on the recognition, Rishika Lulla Singh, CEO Eros Digital said, “I am very honoured and humbled to be included in this significant list. The award reaffirms my resolve to continue Eros’ vision to revolutionise and uplift the digital entertainment eco system with Eros Now. Backed by a visionary management and a fantastic team, we remain committed to enriching the experience of entertainment loving consumers across the globe’.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
