Gaming
Reliance Entertainment Digital partners with Personagraph to drive value for game developers, advertisers
MUMBAI: Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, has partnered with Personagraph to drive more value for advertisers by utilising mobile specific segments, both from the brand and brand performance perspective. The company’s three large publishers i.e. Reliance Games, Zapak, and BigFlix, will be utilising Personagraph’s Privacy Compliant SDK toolkit for monetisation, using its predictive audience segments product line.
With Personagraph, which is transparent and privacy complaint, publishers can own their data. The partnership would mean greater opportunity in an ecosystem that is capable of leveraging user insights to drive higher relevance, context and personalisation in mobile, both at the publisher and advertiser end, while using a single data source.
WWO and Personagraph are partnering to bring a Data/Audience driven Private Marketplace (PMP) specifically targeting Mobile Developers in India. A private marketplace is an exchange derivative that is selective about how and what inventory is brought in to the platform, and similarly which marketers are being provided access to brands transparently with audience attached to every impression. The Private Marketplace will be open for Mobile Developers with clear instructions on ad viewability, sizing, brand transparency, etc. while marketers will be allowed buy in to the inventory via guaranteed and non-guaranteed means.
This PMP will
* Allow to leapfrog the age old ad network model in India and bring transparency today by create a scaled marketplace model
* Bring audience at scale with the right reach and data embedded on every impression
* Bring clear value for Ad impressions to bear between marketers and game developers
* Allow game developers to have full transparency over how marketers value their impressions unlike ad network models
By using the Personagraph technology and with WWO demand already built in to the marketplace, the Mobile Development community can access growing and consistent revenue for advertising monetization now and going forward as we bring more publisher side partners and marketers to the platform.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
