iWorld
Regiment Diaries from EPIC Channel now available on Netflix India
MUMBAI: EPIC Channel, India’s leading infotainment channel announced an exclusive licensing of its marquee show Regiment Diaries to leading OTT platform, Netflix. The show takes viewers behind the heavily guarded gates of army regimental centers, to showcase the legacy, history, and traditions of the various regiments of the Indian Army and the rigorous training that transforms a civilian into a soldier. An EPIC Original, the show will continue to air on EPIC TV, is available on EPIC’s OTT platform EPIC On, and will simultaneously be available on Netflix, enabling it to reach a larger audience.
The show points the spotlight at the real stories of soldiers, both serving and retired, who share their anecdotes of army life and their experience as soldiers of India in times of peace and war. The show covers thirteen regiments of the Indian army including Madras Engineers Group, Rajputana Rifles, Sikh Regiment, Jat Regiment, Maratha Light Infantry amongst others.
Adita Jain, Head – Syndication & Acquisition, EPIC Channel said, “We have always had very encouraging response for our shows on Netflix, and we are very excited to present the stories of the pride of our nation. We look forward to this association and hope our viewers enjoy the tales of our nation’s brave hearts.”
Regiment Diaries joins the list of EPIC Original content which has been previously licensed by Netflix including Devlok with Devdutt Pattanaik, Stories by Rabindranath Tagore, Raja Rasoi Aur Anya Kahaniyaan and Dharmakshetra.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
