iWorld
Planetcast forays into OTT segment
Mumbai: Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers and content creators to build advanced OTT app and web based entertainment ecosystem and deploy it in a highly cost effective manner.
Planetcast OTT solution is aimed towards exponential increase in ROI for broadcasters, media companies, video content owners and publishers who wants to take their content over the top. Planetcast OTT empowers the customers to quickly launch, manage and monetize new OTT offerings.
Planetcast, with its OTT solution will break the glass ceiling which prevents passionate media companies and content owners from making OTT market entry due to the high cost attached to it. An out of the box solution, it enables the customers to deploy premium OTT experience within the time limit and within their budget. Planetcast OTT solution will have a simplistic interface which does not require engineers to manage or build services, Planetcast is very clear about OTT product offering, its to make customer’s life simple and hassle free.
Commenting on the occasion, M.N Vyas, Executive Director, Planetcast said “Indian market is responding positively towards OTT services and media companies are highly optimistic about tapping into the fast growing opportunity OTT offers. Media companies were not able to do so due to high cost and ambiguity in the market, Planetcast OTT solution will put an end to all this as it will enable the media companies to launch quick, cost effective and easy to manage OTT services across all connected devices.”
Commenting on the occasion, Sanjay Duda, Chief Marketing Officer, Planetcast said “The global OTT market is projected to surpass $64.9 billion by 2021 , its too big a business not to be done. Media companies and content owners can increase their business exponentially through OTT offerings and I am confident that they will find a like minded partner in Planetcast. Our solution is cost effective, easy to deploy and easy to manage. Our two decades of successful broadcast industry operations is the biggest differentiating factor behind Planetcast OTT solution.”
Planetcast will give a sneak peek into its OTT solution at Broadcast India 2016, Mumbai, booth number B-212-1. The product will be available in December 2016.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
