eNews
Deloitte India, Netcore Cloud tie up to push agentic AI in enterprise marketing
MUMBAI: Deloitte India has forged a strategic alliance with Netcore Cloud to help enterprises deploy agentic AI in marketing, promising faster growth, sharper personalisation and stronger returns on digital spends.
The partnership brings together Deloitte’s industry expertise, data and transformation advisory with Netcore Cloud’s agentic marketing platform, which uses autonomous AI agents to sense, decide and act across the customer lifecycle. The aim is to shift marketing from manual, intuition-led campaigns to continuous, outcome-driven engagement.
Enterprises are struggling to deliver consistent personalisation at scale amid fragmented data, rising acquisition costs and over-reliance on paid media. The alliance seeks to address these gaps by enabling connected, insight-led marketing ecosystems that improve conversions, repeat purchases and customer lifetime value.
Netcore Cloud’s AI-native platform is built on a multi-agent architecture that orchestrates engagement across email, apps, web, WhatsApp and SMS/RCS, optimising interactions for revenue, retention and loyalty. The platform combines consumer-grade personalisation with enterprise-level governance, allowing brands to adopt AI responsibly and at scale.
“Marketing must evolve from intuition-led decisions to intelligence-led growth,” said Shashi Bharti, partner, Deloitte India. The alliance, he said, will help organisations embed AI and analytics at the core of customer engagement, making marketing more predictive, proactive and measurable.
Netcore Cloud group CEO Kalpit Jain, said the partnership would accelerate the shift from predictive insights to autonomous execution, enabling brands to automate decisions and deliver self-optimising experiences in real time, underpinned by responsible AI.
The alliance will initially focus on India, before expanding across Apac and Mena. It targets sectors including retail, BFSI, consumer and travel, where retaining customers and improving lifetime value are becoming critical to growth.
“Our partnership with Deloitte marks a pivotal step in accelerating digital transformation,” said Netcore Cloud COO Siddharth Gopalakrishnan, adding that the collaboration would help brands extract stronger ROI from marketing spends while enhancing customer experience.
Netcore Cloud powers more than 1 billion customer engagements daily for over 6,500 brands across 40 countries, with a trust layer designed to ensure transparency, privacy and governance.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
