iWorld
Panorama studios international and PVR pictures collaborate to distribute films in india
MUMBAI: Kumar Mangat Pathak and Abhishek Pathak’s Panorama Studios Pvt. Ltd., a subsidiary of Panorama Studios International Limited (formerly known as Apunka Invest Commercial Limited), engaged in production and distribution of films joins hands with PVR Pictures Limited, the film arm of PVR Limited, India’s largest cinema chain, to distribute films pan India.
At the onset the companies together will distribute Panorama Studios upcoming film slate starting with “Batla House”, followed by “Section 375” and “Khuda Hafiz”, all slated for FY 2019-20 release.
Panorama Studios is a diversified film studio with presence in Production & Distribution. Over the years, Panorama Studios has produced a variety of commercially successful and critically acclaimed films like Omkara, Special 26, Drishyam, Singham, Raid and Pyaar Ka Punchnama franchise and distributed more than 500 films including major Box Office successes like Son of Sardaar, Rustom, Dabangg, Gabbar is back, Dark Knight Rises, Fast and furious 6 and many more.
On the collaboration, Kumar Mangat Pathak, Managing Director, Panorama Studios International Limited said, “We are extremely pleased to associate with PVR Pictures and looking forward to a long term relationship. PVR has regularly set new milestones in film business; for both of us, this is a huge opportunity to learn from each other and contribute to each other’s success”. Abhishek Pathak, Director, Panorama Studios International Limited added, “We at Panorama Studios with our films have always thrived to delight audiences with content-rich films. PVR Pictures shares the same passion which has lead to this association bringing audiences closer to great cinematic experience !”
PVR Pictures is the motion picture arm of PVR Limited, the largest cinema exhibition company in the country, with 781 screens spread over 67 Indian cities. PVR Pictures is the largest studio for the distribution of Independent Hollywood films in India. PVR Pictures is a prolific distributor of Indian films as well. Over 500+ Hollywood, 200+ Hindi and 100+ regional films across genres have been released under its banner since 2002.
Commenting on the partnership, Kamal Gianchandani, CEO, PVR Pictures Limited said, “Kumar Mangat Pathak and Abhishek Pathak’s Panorama Studios has raised the bar for the film industry by creating high quality content in multiple languages. Kumar ji has an enormous amount of experience in the business &, he has achieved both acclaim & commercial success over a long and sustained period, a tough act in the film business. We are delighted to join Kumar ji and Abhishek on this journey.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
