Panorama Studios seals long-term Malayalam distribution pact with Century Films

MUMBAI: Panorama Studios has struck a long-term distribution partnership with Century Films to release its entire slate of Malayalam films, sharpening its push into the southern Indian market and betting on deeper theatrical penetration in Kerala.

The alliance begins with Anomie, starring Rehman and Bhavana, slated for a 30 January theatrical release. It will be followed by Tikitaka, featuring Asif Ali, and Production No 3, starring Kunchacko Boban and Lijomol Jose. Under the agreement, Century Films will handle statewide distribution, leveraging its entrenched exhibitor network to maximise reach and box-office performance.

Century Films, led by producer MC Phillip, widely known as Century Kochumon, is regarded as a formidable force in Kerala’s theatrical ecosystem, with strong ties to exhibitors, theatre owners and local stakeholders. Panorama said this grassroots strength was central to the partnership.

Panorama Studios chairman Kumar Mangat Pathak, said the collaboration would help ensure the company’s Malayalam films reach audiences in Kerala with greater scale and authenticity. Century Kochumon described the tie-up as a natural progression, adding that it would strengthen the presentation of Malayalam cinema across the state.

The deal follows Panorama Studios International’s recent collaboration with actor-producer Nivin Pauly to develop a slate of Malayalam features with a cumulative budget of Rs 100 crore. Panorama’s broader portfolio includes Omkara, Pyaar Ka Punchnama, Drishyam, Raid and Shaitaan, with Drishyam 3 currently in the works.