e-commerce
Paisabazaar launches bill payments and mobile recharge on app
Zero-fee transactions with assured rewards aim to turn the credit platform into an everyday financial hub.
MUMBAI: Your phone bill just got a reward and it didn’t even ask for one. Paisabazaar, India’s go-to spot for checking credit scores and hunting loans, has quietly flipped the script by adding bill payments and mobile recharges to its app, all at zero platform fee, with assured rewards tossed in on every swipe. The update means users can now settle a whole menu of everyday dues without leaving the app, prepaid mobile recharges, postpaid bills, credit card payments, loan EMIs, electricity, DTH, LPG, and piped gas. No hidden charges, no extra clicks, just quick taps and a little something back in the pocket.
Mobile recharge alone is a monster market, Paisabazaar’s internal estimate pegs it at over Rs 15,000 crore per month nationwide and it’s one of those habits people never skip. By making recharges fast, reliable and rewarding, the platform is betting it can pull in fresh faces across ages, incomes and cities. Many might start with a quick top-up and end up exploring the full buffet: credit tracking, loans, bonds, fixed deposits and more.
Paisabazaar CEO Santosh Agarwal put it plainly, “We are building the Paisabazaar App to play a more active role as an everyday financial companion, beyond just credit. By enabling payments and recharges with zero fees and assured rewards, we are creating strong reasons for consumers to return to the App regularly. Greater frequency drives familiarity, long-term trust, and smarter financial decisions over time.”
The move is the latest step in Paisabazaar’s quiet expansion from a credit-focused marketplace into a broader money-management sidekick. Last year it rolled out bonds and fixed deposits, now payments join the party, aiming to boost daily app opens and turn one-time visitors into regular visitors who trust the platform with more than just their score.
In a world where everyone dreads the low-balance notification, Paisabazaar is handing out small wins with every recharge and bill pay hoping those tiny rewards add up to bigger loyalty. Whether you’re topping up for the month or clearing last month’s dues, the app just made routine money stuff feel a little less routine. And a little more rewarding.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
