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OTTv Mumbai 2018, the Monetization Challenge of OTT Platforms

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OTTv Mumbai 2018, powered by Limelight Networks, is scheduled for 17th May 2018 at Taj Lands’End, Bandra, Mumbai.

The 2nd Edition of OTTv Mumbai, organized by Dveo Media, will bring together major players and leading executives in the OTT and Content Business in India to debate and explore the strategies, models and challenges for monetization of digital video platforms

The Keynote Address will be delivered by Archana Anand, EVP – Head of Digital, ZEE5 India Business (OTT)
– ZEE Entertainment, with theme: Creating a digital video platform to meet the entertainment needs of audiences in India & beyond.

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The key topics that will be highlighted at the summit in the panel discussions include How the content strategy can drive monetization? – The weightage of news & sports content in platform monetization – What Business models and pricing strategies to open doors for monetization? – Has the entry of players like Netflix and Amazon created new dynamics for OTT revenue growth in India? – How is the Telco’s and OTT partnership increasing monetization prospects? – How are Facebook’s video ambitions likely to impact on digital video business?

Over 20 C-Level Executives and Business Heads will attend as Executive Panelist and Speaker from ZEE Entertainment, ALTBalaji, Sony Pictures Networks India, Viacom 18 Digital Ventures(Voot), Hungama, Eros Digital (ErosNow), HoiChoi TV, VIU, Robosoft Technologies, Verizon Digital Media services, Google India, NexGtv, Muvi, TAM Media Research, Vidooly, Atechnos, Syntropic Systems, Republic TV, India Goes Global, iCom Global among others.

Commenting on the event Deepak Ramsurrun, CEO and Director of Events of Dveo Media, said “OTTv Mumbai 2018 will focus on one of the main challenges in digital video business, that is Monetization. The debates will trigger on the content strategies and revenue models to enhance monetization potential, and on how the evolution and trends in the industry will impact on the future monetization prospects. This 2nd edition of OTTv Mumbai will also allow OTT Business executives to have more insight on the monetization solutions and the latest content delivery trends to enhance the customer experience.”

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OTTv Mumbai 2018 expects to welcome an audience of over 150 executives from Broadcasters, OTT TV players, Telco’s in TV Business, Media & Publishers, Content providers and OTT Technology suppliers & solution providers.

The Media & Entertainment Association of India is the industry partner to OTTv Mumbai 2018. The technology solution partners include Limelight Networks, Digital Convergence Technologies & L&T Technology Services. Indian Television is the Online Media Partner.

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Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut

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MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.

The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.

“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”

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Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.

Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.

For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.

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