iWorld
OTTv Mumbai 2018, the Monetization Challenge of OTT Platforms
OTTv Mumbai 2018, powered by Limelight Networks, is scheduled for 17th May 2018 at Taj Lands’End, Bandra, Mumbai.
The 2nd Edition of OTTv Mumbai, organized by Dveo Media, will bring together major players and leading executives in the OTT and Content Business in India to debate and explore the strategies, models and challenges for monetization of digital video platforms
The Keynote Address will be delivered by Archana Anand, EVP – Head of Digital, ZEE5 India Business (OTT)
– ZEE Entertainment, with theme: Creating a digital video platform to meet the entertainment needs of audiences in India & beyond.
The key topics that will be highlighted at the summit in the panel discussions include How the content strategy can drive monetization? – The weightage of news & sports content in platform monetization – What Business models and pricing strategies to open doors for monetization? – Has the entry of players like Netflix and Amazon created new dynamics for OTT revenue growth in India? – How is the Telco’s and OTT partnership increasing monetization prospects? – How are Facebook’s video ambitions likely to impact on digital video business?
Over 20 C-Level Executives and Business Heads will attend as Executive Panelist and Speaker from ZEE Entertainment, ALTBalaji, Sony Pictures Networks India, Viacom 18 Digital Ventures(Voot), Hungama, Eros Digital (ErosNow), HoiChoi TV, VIU, Robosoft Technologies, Verizon Digital Media services, Google India, NexGtv, Muvi, TAM Media Research, Vidooly, Atechnos, Syntropic Systems, Republic TV, India Goes Global, iCom Global among others.
Commenting on the event Deepak Ramsurrun, CEO and Director of Events of Dveo Media, said “OTTv Mumbai 2018 will focus on one of the main challenges in digital video business, that is Monetization. The debates will trigger on the content strategies and revenue models to enhance monetization potential, and on how the evolution and trends in the industry will impact on the future monetization prospects. This 2nd edition of OTTv Mumbai will also allow OTT Business executives to have more insight on the monetization solutions and the latest content delivery trends to enhance the customer experience.”
OTTv Mumbai 2018 expects to welcome an audience of over 150 executives from Broadcasters, OTT TV players, Telco’s in TV Business, Media & Publishers, Content providers and OTT Technology suppliers & solution providers.
The Media & Entertainment Association of India is the industry partner to OTTv Mumbai 2018. The technology solution partners include Limelight Networks, Digital Convergence Technologies & L&T Technology Services. Indian Television is the Online Media Partner.
iWorld
Meta warns 200 users after fake Whatsapp spyware attack
Italy-targeted campaign used unofficial app to deploy surveillance spyware.
MUMBAI: It looked like a message, but it behaved like a mole. Meta has warned around 200 users most of them in Italy after uncovering a targeted spyware campaign that weaponised a fake version of WhatsApp to infiltrate devices. The attack, first reported by Agenzia Nazionale Stampa Associata, relied on classic social engineering with a modern twist: persuading users to download an unofficial WhatsApp clone embedded with surveillance software. The malicious application, believed to be developed by Italian firm SIO through its subsidiary ASIGINT, was designed to mimic the real app closely enough to bypass suspicion.
Meta’s security teams identified roughly 200 individuals who may have installed the compromised version, triggering immediate countermeasures. Affected users were logged out of their accounts and issued alerts warning of potential privacy breaches, with the company describing the incident as a “targeted social engineering attempt” aimed at gaining device-level access.
The malicious app was not distributed via official app stores but circulated through third-party channels, where it was presented as a legitimate WhatsApp alternative. Once installed, it reportedly allowed external operators to access sensitive data stored on the device turning a simple download into a potential surveillance gateway.
According to Techcrunch, Meta is now preparing legal action against the spyware developers to curb further misuse. The company, however, has not disclosed details about the specific individuals targeted or the extent of data compromised.
A Whatsapp spokesperson reiterated that user safety remains the top priority, particularly for those misled into installing the fake iOS application. Meanwhile, reports from La Repubblica suggest the spyware may be linked to “Spyrtacus”, a strain previously associated with Android-based attacks that could intercept calls, activate microphones and even access cameras.
The episode underscores a growing reality in the digital age, the threat is no longer just what you download, but where you download it from. As unofficial apps become increasingly convincing, the line between communication tool and covert surveillance is getting harder to spot and far easier to exploit.
