eNews
Network18 Digital Strikes a Fashion Chord: Launches ‘India Ka Fashion Capital’
MUMBAI: Network 18 Digital expands its gamut of original digital shows with the announcement of its new chic offering – India Ka Fashion Capital, powered by Flipkart Fashion and produced by Firstpost Studio. The upcoming show aims to storm the world of fashion, style and glamour. It features a cutting edge concept which revolves around exploring breakthrough fashion trends and their genesis. Ira Dubey, the host takes to the streets of Indian cities to discover how they contribute to the fashion scene of the country.
The digital series will not only show the current fashion trends in Indian cities but will also dig deeper into the evolution of those trends that influence Indian styles. Presented in a five part series of 8 – 10 minutes each, the captivating episodes will be shown in a documentary format thereby establishing a stronger connect with the audience.
The show promises to reveal facts that will fascinate even the most ardent fashionistas. It will share exciting and unknown trivia such as – the name of a popular clothing style ‘dungaree’ originated from the area of Dongri in Mumbai, costumes of the sensational series Game of Thrones came from Delhi’s Lajpat Nagar and more such riveting facts which further makes the show engaging and enthralling.
Commenting on the new show, Azim Lalani, Business Head of English General News Cluster, Network 18 said, “Our priority has always been to engage a diverse set of audience with strong, original and one-of-its-kind content. Our offerings to our viewers are accentuated by effective collaborations with brands such as Flipkart. It’s a two-way association where our content significantly highlights the brands’ efforts and assists them with achieving their communication goals. For Flipkart’s India Ka Fashion Capital we have creatively reinforced the platform’s standing as one-stop-destination for all things fashion. Along with delivering an innovative marketing solution to the brand we are sharing excellent content for our discerning audience that diligently follows fashion trends. The unique show also adds to our repertoire of path-breaking digital offerings.”
Sharing his perspective on the show, Sushanth Ravikumar, Associate Director – Brand Marketing, Flipkart said, “India’s local fashion markets play an integral role in molding the country’s fashion culture. Flipkart aims to recreate and improve on the best aspects of these markets. This web series explores what makes Flipkart Fashion ‘India Ka Fashion Capital’ in a manner that is genuinely interesting and our partnership with Network18 Digital enables us to reach a diverse audience with quality content. “
The series will be launched on August 27, 2018 on Network18 Digital websites and on Firstpost and Flipkart’s YouTube channels.
Promo link: https://www.facebook.com/firstpostin/videos/1938043026255343/
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
