iWorld
MX Player appoints Viraj Jit Singh as Revenue Head
MUMBAI: MX Player, the world’s largest local video platform, today announced the appointment of Viraj Jit Singh as its SVP & Head – Revenue .Viraj brings with himself over 19 years of experience in sectors like broadcasting, entertainment and amusement parks.
Prior to joining MX Player, Viraj was responsible for revenue generation, communication and marketing strategy for top brands like Viacom18 Media Pvt. Ltd., KidZania India, ESPN Star Sports and Reliance Broadcast Network.
On his move to MX Player, Viraj Jit Singh said, “I am excited and looking forward to my new role in the MX Player family. The OTT space has witnessed tremendous growth in the past few years and I look forward to applying my diverse skill-set to strengthen MX Player’s position in the market.”
Viraj further added, “The company has aggressive and exciting plans to reach out to a large consumer base and I am eager to working with the dynamic team and contribute to its rapid growth.”
Commenting on Viraj’s appointment, Karan Bedi, CEO, MX Player said, “I am delighted to welcome Viraj to MX Player. He brings with him a rich tapestry of experience that will be a great asset for our venture. Viraj’s extensive leadership and expertise across markets make him a terrific addition to the growth and strategy of MX Player.”
In India, over 350 million consumers have MX Player installed, and over 175 million consumers use it every month to watch video, a reach comparable to leading TV channels, and exceeding all other OTT platforms in India.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
