iWorld
Mr. Mercedes Season 3 on SonyLIV is all set to take you on a thrilling ride
MUMBAI: Unexpected plots, mysterious twists and turns, nail biting revelations – if detective stories excite you and wrack your brains around the how and why of a story, then this award-winning show is perfect for you! With the festive season around the corner, how about some dose of thrill and edge of the seat drama to add up to your holiday binge? SonyLIV, India’s first premium video on demand (VOD) service, has a treat for all crime drama aficionados! The platform is all set to exclusively bring the third season of the famous American crime drama series, Mr. Mercedes streaming 9th October 2019 onwards.
Based on the best-selling Bill Hodges trilogy by Stephen King, Mr. Mercedes entails the trials and tribulations of a retired police officer, who is tormented with the strange actions of a demented, serial killer, as he taunts the detective through a series of unpleasant letters and emails. The chase game between the detective and the evil maniac keeps you hooked, wanting for more! Starring popular actor Brendan Gleeson in the role of Bill Hodges, Mr. Mercedes S3 takes you to the current life of detective Bill Hodges, who sets out to track down the killer of beloved local author John Rothstein, who is found murdered under mysterious circumstances. While the last season left the audience with the exceptionally brave and unexpected move of Brady Hartsfield aka Mr. Mercedes’s murder, it will be interesting to see how the gripping narrative of Season 3 unfolds for its fans. The series also stars actors Justine Lupe, Jharrel Jerome, Breeda Wool, Max Hernandez, Gabriel Ebert, Rarmian Newton, Holland Taylor, Bruce Dern, Kate Mulgrew and Brett Gelman in pivotal roles.
Mr. Mercedes, which has a series of nominations and awards to its credit, such as Satellite Awards, Irish Film and Television Awards 2018 and Saturn Award to name a few, is now back with its third instalment, promising to be another exciting watch on SonyLIV. The launch of Mr. Mercedes Season 3 will further build onto the English content catalogue of SonyLIV, which is home to some of the top rated and quality shows like Power, The Good Doctor, Unforgettable, The Handmaid’s Tale, Community, Counterpart, Riviera amongst many others.
Mr. Mercedes S3 will be available for viewing under the premium umbrella of SonyLIV for INR 99/- per month or INR 499/- per year.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
