iWorld
MatrixCloud OTT enables IPTV operators roll out OTT services in 60 days
MUMBAI: MatrixStream has introduced the MatrixCloud OTT solution for IPTV operators enabling end-to-end IPTV and OTT platform rollout in less than 60 days. Operators can utilize MatrixCloud OTT to launch skinny channel bundles and subscription VOD to complement existing IPTV offerings or to release a standalone video package to bundle with high-margin broadband and wireless services.
MatrixCloud OTT dramatically reduces time-to-market, even for the largest IPTV operators, enabling service providers to deploy next generation TV services as quickly as possible to increase sales from existing customers and to protect user-base from competitors choosing other IPTV and OTT platforms.
In-house OTT solution rollout can add up to tens of millions of dollars or more and thousands of hours of integration across multiple hardware and software providers. The MatrixCloud OTT platform and SaaS- based pricing is specifically designed avoid CAPEX and OPEX nightmares through a one-vendor, end-to- end IPTV and OTT solution.
Tier one operators with millions of customers on many continents are already capitalizing upon Matrixstream’s years of successful IPTV and OTT solution experience to increase average revenue user (ARPU) MatrixStream and to overcome slower-moving competitors.
In 2017 alone, Matrixstream is launching and expanding services with many of the world’s top multichannel video programming distributors (MVPDs). Take advantage of our easy, incredibly-customizable ITPV and OTT solution to generate far higher profits from existing users and reach new users with next generation TV offerings.
The MatrixCloud OTT platform for IPTV and OTT operators includes the following:
1. Operator-branded apps and clients for Android and iOS mobile phones and tablets, PCs, Macs, Apple TV boxes, Android TV boxes, Roku, Chromecast and Amazon Fire.
2. Support for up 100 live linear channels in each 42u rack with full MatrixCloud DVR support.
3. SaaS capacity-based pricing that delivering savings of up to 80% over typical per-user pricing and hardware service agreements.
4. Highly-customizable, targeted advertising across all user devices.
5. Cloud-based operator BSS and OSS with integrated voucher payment, multiple currencies and third-party mobile money support.
6. End-to-end MatrixStream OTT IPTV solution can be deployed live in less than 60 days.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
