iWorld
LIV Sports to bring UFC 189 action as Chad Mendes takes on Conor McGregor
MUMBAI: Will the luck of the Irish hold against Mendes or would Latino heat be too much to handle for McGregor? That is the question every UFC fan is asking. The answers will be found on LIV Sports, Multi Screen Media (MSM)’s premier digital sports destination, on Sunday, 12 July at 07:30 am.
Watch the two featherweight fighters; the No.2 American Chad Mendes and the No. 3 Irishman McGregor go head-to-head in an exciting round of fights in UFC 189LIVEon the LIV Sports website and app. The ultimate digital sports destination will also allow viewers to indulge in a high-quality interactive user experience with on-demand video content.
The fight will feature an interesting clash of styles which viewers can immerse in real time online on www.LivSports.in and on the LIV Sports Mobile App available on iOS and Android. Mendes is known for his grappling and takedown moves, whereas McGregor is a striker who relies on his quick kicks and powerful punches. With both contestants undergoing grueling training regimes to be in peak physical condition, the Mendes-McGregor fight promises to be a smash hit with the audience. The temperatures are already soaring between the two camps, with taunts, videos and comments all over the web adding spice to the already rich flavour of the fight.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
