iWorld
Floyd Mayweather vs Conor McGregor boxing fight on Indian OTT VEQTA4
NEW DELHI: The much awaited boxing match between the two biggest stars from the world of boxing and Mixed Martial Arts, Floyd Mayweather and Conor McGregor, in Las Vegas can be seen in India on the country’s only dedicated sports OTT service VEQTA.
The OTT has bagged the broadcasting rights for the fight on 27 August at 9:00am (IST). VEQTA is the official broadcaster of the fight in India and will live stream the fight only on its digital platforms VEQTA.in and its Android and IOS Apps. This will be the first global mega sports event to be shown on OTT format in India.
VEQTA in an official statement said today: “India currently has around 220 to 250 million smartphones and is expected to touch more than 500 million by 2020 reported by an industry analyst. So with rising smartphone sales, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market, an important growth driver in India’s digital space, is growing at a dynamic pace of 35-40 % Y-O-Y”.
VEQTA co-founder & director Gaurav Gill, “We will be Live Streaming all the action on VEQTA.in and the VEQTA Android & IOS Apps. Floyd Mayweather vs. Conor McGregor is a matchup that pits the legendary boxer Mayweather against the all-time MMA great McGregor in a one of its kind event.
“As the home of global sports in India, VEQTA’s aim is to bring the best premium sports content to fans from all across the globe. Fight sports is the second biggest sports category in India and has a relatively young audience for whom digital is fast emerging as the first screen. With this event VEQTA aims to reach out to the fans of boxing, mixed martial arts, fight sports and sports fans in general,” he added
Fans in the India will be able to watch the historic fight of the millennium live on VEQTA.in, on 27 August 2017 at 9:00am (IST), and the under-card fights will be broadcast Live on the platform from 6:30 am (IST) onwards. The fights will also be available on the platform for sports fans to view on a video on demand basis after the event.
The event will take place in the T-Mobile Arena on the Las Vegas Strip in Nevada, U.S.A. Las Vegas hosts most of the major boxing championships and UFC fights.
VEQTA will be Live Streaming all the action from the event on its digital platforms. The app can be downloaded and subscribed for Rs. 99 only, to get unlimited access to over 6000 hours of live sports all-round the year.
· Website – https://veqta.in/
· Android – https://play.google.com/store/apps/details?id=com.app.veqta&hl=en
· iOS – https://itunes.apple.com/in/app/veqta/id1044161618?mt=8
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
