iWorld
KRDS social media agency launches the world cup of hashtags with “second world cup”!
MUMBAI: While the World Cup starts in Brazil’s football stadiums, another competition has already kickstarted on social networks: the one that opposes players and participating countries through hashtags, followers and Twitter mentions.
On this occasion, Social Media Agency KRDS launches, “Second World Cup”, an immersive website available both on desktop and mobile, allowing users to discover what players and teams are the most talked about on Twitter during the event.
Users are invited to take part in the “Second World Cup” by participating to virtual confrontations which oppose teams on the social network. Which means, participants have to tweet to help their team win and improve its position in the final ranking of the Hashtags’ World Cup.
“Second World Cup” does not just reveal the number of tweets which are related to the event on Twitter, but also gives users the opportunity to follow the evolution of tweets mentioning a team or a player in real time. The more the team / player are mentioned on the social network, the bigger the bubble which represents them becomes, as the number of sent tweets directly affects the size of the picture, and thus the final ranking.
A “battle” section contains a calendar of each of the games and will allow users to take part to tweet matches happening between two teams in real time. The winner of the virtual game (the one who will have received the most mentions on Twitter) will be unveiled after each “battle”.
Finally, the website also gives access to the teams’ and the players’ cloakrooms. This includes a social hub showcasing mentions on all social networks, along with the Twitter stats of the day, a ranking of the top 40 Twitter users who are the most assiduous for each team, a detailed information sheet on each player/participating country as well as the most important historical World Cup facts.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
