iWorld
KRDS social media agency launches the world cup of hashtags with “second world cup”!
MUMBAI: While the World Cup starts in Brazil’s football stadiums, another competition has already kickstarted on social networks: the one that opposes players and participating countries through hashtags, followers and Twitter mentions.
On this occasion, Social Media Agency KRDS launches, “Second World Cup”, an immersive website available both on desktop and mobile, allowing users to discover what players and teams are the most talked about on Twitter during the event.
Users are invited to take part in the “Second World Cup” by participating to virtual confrontations which oppose teams on the social network. Which means, participants have to tweet to help their team win and improve its position in the final ranking of the Hashtags’ World Cup.
“Second World Cup” does not just reveal the number of tweets which are related to the event on Twitter, but also gives users the opportunity to follow the evolution of tweets mentioning a team or a player in real time. The more the team / player are mentioned on the social network, the bigger the bubble which represents them becomes, as the number of sent tweets directly affects the size of the picture, and thus the final ranking.
A “battle” section contains a calendar of each of the games and will allow users to take part to tweet matches happening between two teams in real time. The winner of the virtual game (the one who will have received the most mentions on Twitter) will be unveiled after each “battle”.
Finally, the website also gives access to the teams’ and the players’ cloakrooms. This includes a social hub showcasing mentions on all social networks, along with the Twitter stats of the day, a ranking of the top 40 Twitter users who are the most assiduous for each team, a detailed information sheet on each player/participating country as well as the most important historical World Cup facts.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
