iWorld
Introducing QuizBiz: India’s first live quiz show Launched by Cheetah Mobiles’ latest broadcasting app Live.me
Live.me app by Cheetah Mobiles today launched QuizBiz – India’s first dedicated live quiz show. QuizBiz is one of Live.me app’s most popular content offerings, with talented hosts conducting live QnA sessions and cash prizes being its most attractive feature. Cheetah Mobiles is the maker of popular mobile utility apps such as Clean Master, CM Security, and Battery Doctor, and allows users to interact with each other and social influencers ‘live’.
On Live.me, participants can enjoy QuizBiz every day of the week and on weekends they can enjoy the quiz with special celebrity. Gaurav Gera, popular TV and Bollywood actor famous for his portrayal of funny characters such as Chutki and Shopkeeper, will host QuizBiz, adding lots of spunk and humour, further boosting the show’s engagement quotient.A participant will need to answer 12 questions, with 3 options each, to win cash prizes worth 200$ to 2000$ and it will go up to 10000$ in days to come. A wrong answer eliminates a participant, but he/she has the chance to join the quiz again by sending an invitation code to a friend on Facebook, WhatsApp, via email etc. The cash received from these shows can be redeemed using PayPal or converted to Live.me coins.
Live.me is India’s first live broadcasting app that provides video-broadcasting features with interactive stickers and face-mapping technology that allows the user to interact with others in creative ways. Users can purchase digital “gifts” such as emojis for their favorite live content creators and share their favorite broadcasts with friends across the most popular social apps. Live.me app is available to download via Google Play and App Store.
Elaborating further on the features of Live.me, Live.me, CEO, Yuki He said, “Recognizing the fact that Indian users prefer familiar content, Live.me has focused on localizing its content and promotion in a unique manner by hosting a show like QuizBiz. The app offers localized gifts such as authentic Indian food items including samosa, laddoo, jalebis, and festive stickers such as diyas and Holi colours. Going a step further to ensure the safety of the platform, Live.me has also identified sensitive Indian keywords in both English and Hindi and would block and report users uploading objectionable content. Additionally, Live.me features over 50 influencers to engage with, including popular models, singers and youth artists, such as Vishakha Sodha, Shruti Singh, Sonel Singh, Avanie Joshi, Shahzan Mujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh.”
Quizzes have always been extremely popular with Indians, who like nothing better than a good test of their grey matter while trying to answer interesting questions. The success of iconic shows such as KBC further underlines this idea, and QuizBiz has been modeled after such shows with questions across various categories such as Bollywood, trivia, general knowledge and sports, to name just a few.
Live streaming and broadcasting apps are becoming the rage worldwide, thanks to the immediacy of communication guaranteed by them, which adds to the excitement of engaging with our favourite influencers. Live.me app aims to bring the joy of live engagement to Indians, offering a plethora of top-quality content presented by some of the best talents across various domains. So, what are you waiting for? If you pride yourself in being the ‘Know-it-all’ of your gang, want to interact with your favourite stars on a quick-engaging, live public platform or are simply looking for spontaneous, rather than scripted content, just download the Live.me app and live the ‘LIVE’ life!
iWorld
Zeel to invest up to Rs 116 crore in PhantomFX for AVGC push
Strategic deal targets VFX, animation and gaming to scale global IP play.
MUMBAI: Lights, camera… and now a lot more action behind the scenes Zee Entertainment Enterprises Ltd. is doubling down on the magic that happens after the shoot, betting big on visual effects and animation to power its next growth chapter. The company has approved a strategic investment of up to Rs 116 crore in Phantom Digital Effects Ltd., marking a decisive push into the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to shareholder approvals.
The move signals a clear shift in Zeel’s playbook from just telling stories to engineering how they look, feel and travel across platforms. With PhantomFX’s global footprint spanning key markets such as the US and UK, the partnership is expected to significantly enhance ZEEL’s ability to create high-impact, visually rich content across OTT originals, animation, gaming and mythology-led formats.
At the heart of the collaboration lies a blend of storytelling muscle and technological precision. Zeel plans to tap into PhantomFX’s AI-integrated production workflows, proprietary pipelines and post-production expertise to improve efficiency and scale across projects. The two companies will also jointly develop original intellectual properties for OTT, gaming and licensing, expanding monetisation avenues beyond traditional formats.
The partnership is structured as non-exclusive, allowing PhantomFX to retain operational independence while continuing to serve its global clientele. For Zeel, however, the alliance offers a steady pipeline of creative and technical capabilities, enabling it to strengthen its omni-channel strategy and build globally relevant content assets.
PhantomFX brings with it an impressive pedigree. Its network includes award-winning studios such as Tippett Studio known for Academy Award-winning work on Jurassic Park and Star Wars: Episode VI – Return of the Jedi and Milk Visual Effects, which has bagged both an Oscar and a BAFTA for Ex Machina.
The investment comes at a time when the AVGC space is rapidly expanding, driven by demand for immersive, effects-heavy storytelling and cross-platform content experiences. For Zeel, this isn’t just a deal, it’s a visual upgrade to its global ambitions, where pixels, pipelines and IP could define the next blockbuster moment.
