e-commerce
Instamart partners with Samsung for instant Galaxy S26 Ultra delivery
Quick-commerce platform promises launch-day access in metros via high-energy DVC.
MUMBAI: Instamart just turned launch day into lunch day because when the Galaxy S26 Ultra drops, why queue when you can order biryani and a flagship in the same breath? Instamart has teamed up with Samsung to offer instant delivery of the newly launched Galaxy S26 Ultra across metros, redefining how consumers experience smartphone launches. The collaboration, announced on 7 March 2026, brings the world’s first AI phone with a privacy display to customers’ doorsteps within minutes of availability.
A high-energy digital video commercial (DVC), conceptualised by Moonshot, captures the shift: a glitzy launch event builds to a dramatic reveal, only for Instamart delivery partners to emerge from the crowd, swing onto the stage Bollywood-style, grab demo units and rush them out. The scene cuts to a customer receiving the phone at home moments later, with the punchline: “Skip the queue, get the newly launched Samsung Galaxy S26 Ultra instantly on Instamart.”
Swiggy head of brand Mayur Hola said, “At Instamart, we’ve always believed convenience should keep up with culture. The new Galaxy S26 Ultra is now seeing tremendous buzz. The idea was simple. What if you could get your Samsung phones the very moment they launch?”
The Galaxy S26 Ultra introduces groundbreaking features including the world’s first privacy display, advanced nightography, Photo Assist and more, engineered to make everyday experiences seamless. Instamart’s 2025 order data shows smartphones as one of its fastest-growing categories, positioning the platform as a launch partner for premium brands merging cultural moments with rapid fulfilment.
In a market where anticipation meets instant gratification, Instamart and Samsung aren’t just delivering phones, they’re delivering the future of launch day, one doorbell ring at a time.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
