iWorld
Imdb launches Dekh Bhais to simplify entertainment discovery
New creator-led series hosted by Rohan Joshi and Aaditya Kulshreshth turns scrolling dilemmas into lively conversations.
MUMBAI: Imdb has decided to end the endless “what to watch” scroll with a double tap of desi banter and smart recommendations. The world’s most popular source for movie, TV, and celebrity information has launched Dekh Bhais, a fresh digital series designed to make entertainment discovery fun, relatable, and effortless. Hosted by popular comedians and content creators Rohan Joshi and Aaditya Kulshreshth (better known as Kullu), the show streams across Imdb’s social channels and transforms everyday viewing confusion into candid, opinion-filled conversations.
Produced by Only Much Louder (OML) in collaboration with Imdb, Dekh Bhais cleverly showcases Imdb’s powerful discovery tools including Advanced Search, Interest pages, trending widgets, curated lists, and personalised recommendations through sharp, culturally resonant discussions.
Each episode features the hosts and a guest diving into personal favourites, pop culture references, genre preferences, and unexpected picks. The conversation culminates in a custom Imdb watchlist tailored to the chat, giving viewers a ready-to-binge lineup of recommendations.
Yaminie Patodia, Head of Imdb India, said, “Choosing what to watch today is more complex than ever. With Dekh Bhais, we explore the powerful intersection of personality-led recommendations and the rich insights available on Imdb. It creates a dynamic and entertaining way to navigate an overwhelming range of choices.”
Rohan Joshi shared: “We’ve all had that moment when we want to watch something but end up spending 20 minutes scrolling and second-guessing. Dekh Bhais is basically that scrolling session brought to life, but louder, more opinionated, and hopefully more useful.”
Kullu added: “IMDb has been a big part of my life since childhood. Our show mirrors how we actually discover films and shows in real life through jokes, debates, nostalgia, and strong opinions but it also shows how Imdb can help you cut through the noise.”
The opening slate explores different viewing moods and genres, with more episodes rolling out in the coming weeks. The series is now streaming on IMDb’s Youtube and Instagram channels, and is also available on Spotify, Apple Podcasts, and Amazon Music.
In a world drowning in content choices, Dekh Bhais arrives as the perfect desi shortcut turning “too many options” into “here’s exactly what you’ll enjoy tonight.” With two sharp comedians at the helm and IMDb’s trusted data in the backseat, finding your next favourite watch has never been this entertaining.
iWorld
Double Tap Films launches as India’s first data-backed microdrama studio
New venture leverages Pratilipi’s massive storytelling ecosystem to create mobile-first dramas.
MUMBAI: Double Tap Films has just tapped into India’s insatiable appetite for stories this time, with data as its secret weapon and the mobile screen as its stage. India’s first data-backed microdrama studio, Double Tap Films, officially launched, marking a fresh chapter in the country’s fast-growing short-form entertainment space. Built at the intersection of indigenous IP and mobile-first consumption, the studio produces complete, vertical-first dramatic narratives powered by real audience intelligence from Pratilipi, India’s largest Indian-language storytelling platform.
Pratilipi’s vast ecosystem home to over 2 million authors whose stories are read more than 800 million times each month gives Double Tap Films a unique competitive edge. Before a single frame is shot, the studio already knows which stories spark emotional dependency and drive binge behaviour. It describes its model as a “format lab to franchise pipeline”, using the microdrama format as a high-signal testing ground for IP that can scale across OTT, gaming, and international markets.
Pratilipi co-founder & CEO Ranjeet Pratap Singh said, “India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms. Double Tap Films exists to define what great storytelling looks like within it. We are building a new cinematic language for the mobile era, rooted in stories that India already loves.”
Pratilipi & Double Tap Films vice president for IP & Key Partnerships Sharlton Menezes added, “India has already crossed 250 million cumulative downloads of micro-drama apps. Double Tap Films is built to power this surge. Every frame is designed for maximum emotional impact per second – mobile-first, story-first, and audience-obsessed.”
The studio’s debut slate spans multiple languages and genres, including Avnika Ki Shaadi, Apavitra, Aag Se Takkar, Raavan, Boss Bahu, CEO Se Romeo, 2:47AM, Nishithini, and Naduve. The content is available on platforms such as Amazon Prime Video, MX, Zupee, Fatafat, Reelies, Story TV, Vertical TV, Hungama OTT, KLIP, and DramaWave.
Double Tap Films produces microdramas in Hindi, Bengali, Kannada, and Gujarati, with plans for further language expansion through 2026. The Indian microdrama market is among the fastest-growing segments in the country’s entertainment economy, with projections estimating it could exceed $1 billion by 2030.
In a country that consumes stories by the billion, Double Tap Films is betting that the smartest way to tell them is to let the audience data write the first draft. With Pratilipi’s massive validated IP pipeline and a clear focus on “Zabardast Entertainment”, the studio is aiming to turn mobile microdramas into India’s next big screen success story.
