hoichoi marks a decade with its biggest content slate yet

KOLKATA: Ten years, 25-plus titles and not a hint of slowing down. hoichoi has entered Season 10 with its most expansive slate yet, spanning web series, television, theatrical films and its first animated original. The announcement was made from Kolkata on 30 September 2026. A decade after setting out to build a streaming home for Bengali stories, the platform now brings together returning franchises, new intellectual property (IP), celebrated creators, emerging voices and a growing universe of entertainment beyond streaming.

The headline numbers are hard to ignore. Over the past decade hoichoi has built a library of 600-plus Bengali films and 200-plus original series, reaching audiences across India, Bangladesh and international markets. What began as a focused Bengali streaming destination has grown into a global entertainment business built around Bengali IP, spanning streaming, content licensing, theatrical, branded entertainment, technology and emerging formats. The business has evolved from a subscription streaming platform into a broader IP-led entertainment company. Through it all, hoichoi has stayed anchored to one belief: that Bengali stories can be deeply rooted in their culture and still travel across geographies, generations and formats.

The Season 10 slate reflects that evolution in its breadth. It runs from much-loved franchises and literary properties to investigative thrillers, supernatural narratives, relationship-driven dramas, distinctive new voices and stories from across India and Bangladesh. The mix is designed to appeal to both loyal audiences and newer generations of viewers. At its heart is a continued commitment to stories that are culturally rooted yet expansive in their appeal, stories that understand the nuances of their audiences while allowing Bengali entertainment to travel.

Content: a decade of stories, and an even wider universe of storytelling

The web series slate is a compelling mix of new originals and returning titles, with familiar worlds, fresh narratives and an eclectic range of genres. The line-up includes Debipokkho, Birangana 2, Kauriburir Mandir, Mangolik, Chaalchitro: The Ekchala Murders, Feludar Goyendagiri: Baksho Rawhoshyo, Tansener Tanpura: Mohonbashi, Konya, Detective Tarinicharan, Shoti, Kumari, Agambagish: Drolmar Khorgo, Kuheli 2, Jujuma, Shrimoti Not Out, Choddobeshi 2, Kanamachhi, Thakumar Jhuli 2, Uttoron: Charulata and Shri Ramkrishna, hoichoi’s first animated series.

The balance between old and new is deliberate. The return of Birangana, Feludar Goyendagiri, Tansener Tanpura, Agambagish: Drolmar Khorgo, Kuheli, Choddobeshi and Thakumar Jhuli underlines the enduring relationship between hoichoi and its audiences. Newer properties such as Debipokkho, Kauriburir Mandir, Chaalchitro: The Ekchala Murders, Konya, Detective Tarinicharan, Shoti, Kumari, Jujuma, Shrimoti Not Out, Kanamachhi and Uttoron: Charulata, among others, reflect the platform’s appetite for fresh storytelling formats, new characters and distinctive narrative voices.

The television slate features Katha-Amrito, starring Madhumita Sarker and Arjun Chakrabarty, and Sholaka Rawhoshyo, starring Trina Saha.

The hoichoi Studio film line-up widens the net further. Maharaja Tomare Selam is directed by Srijit Mukherji and features Jeetu Kamal, Ritwick Bhowmik, Rudranil Ghosh, Sairity Banerjee, Shatakshy Nandy and Arijit Dutta. The Eken: Kerala-e Kurukshetra is directed by Joydeep Mukherjee and features Anirban Chakrabarti, Ritwick Chakraborty, Raima Sen, Somak Ghosh, Suhotra Mukhopadhyay, Ambarish Bhattacharya, Arna Mukhopadhyay, Subrat Dutta and Kamaleswar Mukherjee. Jononi is directed by Parambrata Chatterjee and features Koel Mallick, Koneenica Bandyopadhyay, Parambrata Chatterjee and Joy Sengupta. Bhugun is directed by Debaloy Bhattacharya and features Abhishek Banerjee, Parno Mittra, Loknath De, Subrat Dutta, Ridhhi Ghosh, Aryaa Ray, Tota Roy Choudhury and Rajesh Sharma.

Bangladesh is now integral to the story. It has become part of hoichoi’s Bengali storytelling universe, with the platform continuing to invest in local creators, stories and productions. The Bangladesh slate brings together established and emerging talent, strengthening hoichoi’s ability to tell stories across the Bengali-speaking world while building audiences on both sides of the border. That engagement with established and emerging talent across India and Bangladesh remains central to the creative approach, bringing together celebrated creators, fresh directors, new performers and distinctive voices that expand the possibilities of Bengali storytelling.

The ambition also stretches beyond language. While Bengali remains at the heart of hoichoi, the platform is increasingly focused on taking Bengali IP beyond language and geography. Through dubbing, licensing, adaptations, theatrical releases and partnerships, stories that originate on hoichoi are finding new audiences across India and international markets.

Business: building for sustainable growth

The analysis is where hoichoi stands apart. Over the last decade it has deliberately built for sustainable growth rather than scale at any cost. The platform has invested in owning its core technology, building a direct relationship with consumers and creating multiple monetisation opportunities around its IP, from subscriptions and licensing to branded content, theatrical and distribution partnerships.

A major milestone has been the move to a homegrown technology stack. It gives hoichoi greater control over its product, consumer experience, data and ability to innovate, and lets product, content and business decisions work together more closely as the platform evolves.

The operating model is disciplined, with profitability and long-term value creation central to its growth philosophy. Rather than pursuing scale as an end in itself, hoichoi has focused on building lasting audience relationships, distinctive IP and a business model rooted in the value it creates for consumers.

The customer-first approach goes beyond viewing behaviour. Audience feedback, consumer conversations, cultural understanding and platform intelligence all inform content development, programming and the overall viewing experience. The objective is to understand not just what audiences watch, but what they seek, what resonates with them and what makes them return. The same approach has helped hoichoi build a strong creator network of established names, independent production partners, emerging talent and new directorial voices, with creators given the freedom to tell distinctive stories while combining creative instinct with a deep understanding of the audience.

Beyond streaming: building the next generation of entertainment

As entertainment evolves, hoichoi is expanding beyond traditional streaming into new formats and technologies. hoichoi FM brings original audio storytelling directly within the hoichoi app, creating another avenue for Bengali narratives. SOOPER expands into bite-sized microdramas and new forms of serialised storytelling across languages and markets.

AI is also part of the next phase of experimentation. Through LoglineAI and other AI-led initiatives, the company is exploring how technology can accelerate creative development, enable new production models, and create formats that were previously difficult to produce at scale. Together, these initiatives reflect a broader ambition: to build not just for how audiences consume entertainment today, but for the formats, technologies and storytelling behaviours that will shape the next decade.

The tenth year, therefore, is both a celebration and a continuation. It is a moment to acknowledge the stories and relationships that have shaped hoichoi, while creating room for new formats, new creative collaborations and new possibilities.

What the bosses say

Reminiscing about the journey, Soumya Mukherjee, chief operating officer of hoichoi, says: “For me, 10 years of hoichoi is not just about the number of shows we have made or the milestones we have crossed. It is about the stories, characters and creators that have stayed with people and, in many ways, become part of Bengali popular culture. When we started, the ambition was simply to create a home for Bengali stories. Ten years later, that belief remains the same, but the possibilities around those stories have become much bigger. We have seen Bengali IP grow beyond the screen it was created for, through adaptations, licensing, theatrical, partnerships, new formats and, increasingly, our stories are travelling beyond Bengal and beyond language. Season 10 is a celebration of how far Bengali storytelling has come, how much further our IP can travel, and, more importantly, of how much more there is still to tell.”

Adding to this, Vishnu Mohta, co-founder of hoichoi and Logline AI, says: “The first decade of hoichoi was about proving that a language-first platform could build a meaningful global business. The next decade is about expanding what that platform can become. Technology, AI and new formats are opening up possibilities that simply didn’t exist when we started. Our ambition is to use those possibilities without losing the cultural instinct and storytelling sensibility that made hoichoi what it is.”

Season 10 content slate

Web series

1. Debipokkho. Cast: Ushasi Ray, Aparajita Adhya. Director: Suman Das. Creator: Sahana Dutta. When the sacred golden tongue of a family’s deity is stolen during Durga Puja and the patriarch is found dead, the estranged daughter-in-law must unravel generations of buried secrets before another member of the aristocratic Sheel family disappears.
2. Birangana 2. Cast: Sandipta Sen, Tathagata Chowdhury, Preeti Sarkar, Bishaljit Sarkar, Pratik Dutta. Director: Nirjhar Mitra. To stop a serial killer brutally targeting female influencers, Inspector Chitra Basu and her newly formed special task force race against time to outsmart a cunning predator before he strikes again.
3. Kauriburir Mandir. Cast: Jeetu Kamal, Paoli Dam, Solanki Roy. Director: Sayantan Ghosal. When Madhuri becomes entangled in a thousand-year-old cursed ritual that threatens her life, Bhabataran, a street-smart clairvoyant astrologer from Kolkata, must journey into the haunted forests of Assam to confront an ancient blood cult, a terrifying High Priestess, and his own fear of love and emotional attachment before the new moon claims her forever.
4. Mangolik. Cast: Soumitrisha Kundoo, Gourab Chatterjee, Laboni Sarkar. Director: Krishanu Gangullyy. When Ira chooses to marry a Mangolik widower despite the deadly superstition surrounding him, her dream life soon spirals into terror as strange events begin to unfold. As a dark history resurfaces, Ira must uncover the truth before the sinister forces surrounding her claim another bride.
5. Chaalchitro: The Ekchala Murders. Cast: Tota Roy Choudhury, Anirban Chakrabarti, Chanchal Chowdhury, Sweta Mishra. Director: Pratim D Gupta. In pre-Puja Kolkata, detectives race to track down a serial killer who leaves murdered women staged as goddesses. As the investigation takes a disturbing turn, hidden connections emerge, and a seemingly straightforward case becomes a dangerous web of secrets, deception and sacrifice.
6. Feludar Goyendagiri: Baksho Rawhoshyo. Cast: Tota Roy Choudhury, Kalpan Mitra, Subhadip Chakrabarti. Director: Kamaleswar Mukherjee. Feluda sets out to uncover the mystery behind a seemingly ordinary box which got swapped in a train journey, only to find himself entangled in a web of secrets, deception and danger. As clues begin to surface, Feluda must rely on his sharp instincts and deductive brilliance to unravel the truth before it is too late.
7. Tansener Tanpura: Mohonbashi. Cast: Vikram Chatterjee. Director: Joydeep Mukherjee. When the legendary Tanpura of Tansen is stolen, Alaap and Shruti are drawn into the mystical world of Mousikigarh, where musical riddles, hidden bloodlines, and a legendary enchanted flute force them to uncover a decades-old conspiracy tied to their own pasts.
8. Konya. Cast: Shyamoupti Mudly. Director: Sayantan Ghosal. Ahalya, a seven-month pregnant orphan from Kolkata, travels to her husband Avishek’s ancestral home, a wealthy family estate in a remote village, only to discover that they plan to sacrifice her unborn child to break an ancient curse, forcing her to fight the entire family, and a sinister force, to save both her baby and herself.
9. Detective Tarinicharan. Cast: Sabyasachi Chowdhury. Director: Kamaleswar Mukherjee. Amid a deadly plague in colonial Darjeeling, Tarinicharan unravels a string of ghostly murders rooted not in the supernatural, but in greed, betrayal, and a deadly locked-room secret.
10. Shoti. Cast: Sandipta Sen. Director: Ayan Chakraborti. When twelve-year-old girls mysteriously disappear, a police officer and a female priest uncover a horrifying ritualistic killer who is using their bodies to resurrect and destroy the goddess Sati.
11. Kumari. Cast: Raima Sen. Creator: Sahana Dutta. When a tradition-bound family fails to find a “pure” girl for Kumari Puja, a mysterious child arrives and offers herself for the ritual, only to reveal that she has been sent by a sex worker from a nearby brothel to find her father among them, unleashing a reckoning that threatens to expose their buried sins and shatter their legacy.
12. Agambagish: Drolmar Khorgo. Cast: Saswata Chatterjee. Director: Parambrata Chatterjee. When a ruthless Dacoit Kapalik and his army of ghostly bandits unleash terror on a remote village in 17th-century Bengal, the legendary Tantric saint Krishnananda Agambagish must wage a supernatural battle against an ancient evil before darkness claims the land forever.
13. Kuheli 2. Cast: Priyanka Sarkar, Ridhima Ghosh, Susmita Dey, Angana Roy, Kaushik Sen, Anujoy Chattopadhyay. Director: Aditi Roy. When suspicion falls squarely on ACP Agni as the prime suspect in a murder, investigator Satyaki Sanyal uncovers a tangled web of lies that implicates three seemingly innocent sisters, Radhika, Debika and Ishika. As the truth grows darker and everyone becomes a suspect, will the real killer ever be revealed?
14. Jujuma. Cast: Ritwick Chakraborty. Director: Parambrata Chatterjee. At a remote forest hospital, a doctor encounters a mysterious young girl whose arrival is followed by a series of unsettling events. As fear takes hold, he begins to question whether the danger lies within the hospital, in the surrounding forest, or somewhere far more inexplicable.
15. Shrimoti Not Out. Cast: Ananya Chatterjee, Joy Sengupta. Director: Ayan Chakraborti. Creator: Samragnee Bandyopadhyay. Just when Ananya is preparing to become the mother-in-law of a bride, life throws her a surprise she never saw coming: she is pregnant! At 48, with her 26-year-old son all set to get married, Ananya suddenly finds herself facing the one question nobody in the family was prepared to ask: what happens when the woman about to become a grandmother is expecting a baby herself?
16. Choddobeshi 2. Cast: Parambrata Chatterjee. Creator: Parambrata Chatterjee. Goyenda Aditya Majumdar is back, with his goofy solving skills, stepping into a new adventure where every clue leads to another mystery. This time, the real challenge is staying one step ahead of the crime and the criminal.
17. Kanamachhi. Cast: Priyanka Sarkar. Director: Dhrubo Banerjee. Trapped in a twisted kidnapping chain, when a mother is forced to abduct another child to save her own, she must team up with her brother-in-law and rescued daughter to expose the sinister syndicate holding their morality hostage.
18. Thakumar Jhuli 2. Cast: Srabanti, Divyani Mondal. Director: Joydeep Mukherjee. The grandmother-granddaughter duo are returning with a whole lot of suspense. Follow their fun-filled moments and mystery, as they find themselves in a game of secrets and surprises, as every twist takes them closer to the truth.
19. Uttoron: Charulata. Cast: Mimi Chakraborty. Director: Aditi Roy. Dr Charulata Sen has spent her life being the perfect woman, doctor, mother, until an intimate moment of hers is secretly recorded and exposed. The “perfect” life she built begins to collapse. What will she do now? Deny the truth to protect the life she has built or choose to live life on her own terms?

TV+

20. Katha-Amrito. Cast: Madhumita Sarcar, Arjun Chakrabarty. After her husband dies in a wedding-night accident, Katha is unknowingly introduced to her husband’s identical lookalike, Amrito, to protect her from the truth, but as she falls for Amrito, love collides with identity and deception.
21. Sholaka Rawhoshyo. Cast: Trina Saha. At a grand Durga Puja, a powerful family’s matriarch is killed by a rare toxin, until the sharp-eyed younger daughter-in-law tries to uncover how the murders are being committed and who is doing it. The truth will be more chilling than the murder!

Films

22. Maharaja Tomare Selam. Cast: Jeetu Kamal, Ritwik Bhowmik, Rudranil Ghosh, Sairity Banerjee, Shatakshy Nandy, Arijit Dutta. Director: Srijit Mukherji. When asked by his son to make a film for children, Satyajit Ray sets out to create a world of magic and wonder, only to face financial struggles, industry resistance and the weight of his own legacy. Maharaja Tomare Selam captures the rise, setbacks and triumph behind the making of a film that would become an unforgettable classic in Indian cinema.
23. The Eken: Kerala-e Kurukshetra. Cast: Anirban Chakrabarti, Ritwick Chakraborty, Raima Sen, Somak Ghosh, Suhotra Mukhopadhyay, Ambarish Bhattacharya, Arna Mukhopadhyay, Subrat Dutta, Kamaleswar Mukherjee. Director: Joydeep Mukherjee. When a top-secret mission goes wrong, the unlikely Eken Babu is pulled into a high-stakes mystery in Kerala. With sharp detective work, unexpected twists and his trademark chaos and fun, Eken finds himself in a case where nothing is quite what it seems.
24. Jononi. Cast: Koel Mallick, Koneenica Bandyopadhyay, Parambrata Chatterjee, Joy Sengupta, Parno Mittra. Director: Parambrata Chatterjee. When her housekeeper’s teenage daughter mysteriously disappears, a college professor begins searching for answers, only to uncover a web of secrets that hits dangerously close to home and forces her to question everything she thought she knew.
25. Bhugun. Cast: Abhishek Banerjee, Parno Mittra, Loknath De, Subrat Dutta, Ridhhi Sen, Aryaa Ray, Rajesh Sharma, Tota Roy Choudhury. Director: Debaloy Bhattacharya. When a wealthy Bengali family makes a desperate pact with a tantric to revive their lost fortune, they unwittingly unleash a horrifying curse that punishes forbidden desire with death, leaving one unbelieving survivor to uncover the truth as reality crumbles into madness.

Animation (animated series)

26. Shri Ramkrishna. Director: Sanglap Bhowmick. From a visionary village boy in rural Bengal to one of India’s most revered spiritual masters, this historical animation show chronicles the extraordinary life and mystical awakening of Shri Ramakrishna Paramahansa.