iWorld
Hike adds more cheer to Valentine’s Day; gives love back to users!
MUMBAI: As Valentine’s Week is upon us, Hike adds to the celebration of love with a slew of newly launched love stickers and Valentine’s Day surprises for top 2,000 users. As a platform dedicated to enabling shared online experiences between friends and closed one, Hike also shared that over 1 billion love stickers were exchanged by Hike users in 2019.
As part of the Valentine's Day celebration, Hike has sent gift vouchers to its top 2,000 users, with curated options to pick thoughtful gifts for their significant others. Hike will be delivering the chosen gifts early in the day by 14th February on behalf of the top Hiker as a surprise and a token of love to their significant other.
Operating at the intersection of Art and AI, Hike is known for its locally relevant, highly relatable, fun and quirky stickers. With over 1 billion love stickers exchanged in 2019 and over 100 million love stickers exchanged in January 2020 alone, love stickers are one of the most popular sticker categories from Hike’s collection. Hike offers close to 2000 love stickers to enable the expression of your feeling this Valentine’s including individual options for Rose Day, Propose Day, Chocolate Day, Teddy Day, Promise Day, Hug Day, Kiss Day. Marking the celebration of love, Hike also shared that with the love stickers collection the most popular are the ‘I Love You’ stickers, with over 104 million of these exchanged in 2019 and over 11 million of ‘I Love You’ stickers shared in January 2020.
As one of the only players leveraging AI & ML for local languages at a mass scale, Hike had also recently introduced HikeMoji to its users, an avatar that’s their funnest most expressive virtual self. Tailored to offer a local flavor, HikeMoji allows users to choose from 1000+ components integrating hyperlocal clothing, hairstyles, accessories as well as access to 100+ exclusive HikeMoji Stickers. Keeping up with the love in the air, new HikeMoji DPs are also added for users to express their Valentine’s state of mind.
Hike’s vision is to build a new social future with joyful products that are built around the consumers & not the other way around. Creating radically unique products at the intersection of Art, AI, Product, Design & Engineering, Hike is all set to take the user experience to the next level in 2020. Hike recently teased its upcoming social product, HikeLand aiming to transform shared online experiences.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
