Hari Om launches revenue-sharing scheme for AI devotional content creators

MUMBAI: Move over, dance reels and prank videos: divinity now pays. The Hari Om App has launched what it calls the country’s first creator economy built entirely around AI-generated devotional content, throwing open its doors to filmmakers, writers and animators spinning tales from Indian scripture, Vedic lore and mythology.

The platform wants AI creators making films, web series, short stories and documentaries steeped in Indian spiritual and cultural history to stream their work on Hari Om — and get paid properly for it. Earnings will be tied to watch time, CPM performance, audience engagement and viewership, with Hari Om promising fatter cheques the better content performs, a marked departure from the flat, often meagre payouts creators grumble about elsewhere. Crucially, creators keep the IP rights to what they make.

The pitch lands at a moment when creators across the board are struggling to monetise their work on mainstream platforms. Hari Om is betting that devotional and mythological storytelling — long a staple of Indian television and cinema — has untapped appetite in the AI era, and that creators of all ages and backgrounds, not just seasoned studios, can now have a real shot at cashing in.

Priyannka Chaurasiya, executive vice president at Hari Om App, made no secret of the platform’s ambitions. “Hari Om has always been an AI-first platform,” she said. “Over the past two years, we have actively developed AI-driven content internally, including our upcoming AI-powered film ‘Dronacharya’ and several original web series.” The platform, she added, is “among the few globally” offering a dedicated revenue model built specifically for AI-generated devotional storytelling.

The bigger play is scale: Hari Om wants to build India’s largest ecosystem for AI-powered spiritual and cultural content, marrying old scripture with new technology and giving creators — from garage animators to seasoned studios — a stage to tell stories that might otherwise never leave the drawing board.

Interested creators can submit their work and portfolios to Content@hariom.app.

Faith, it seems, has found its algorithm — and this time, the creators get a cut of the collection plate.