iWorld
Gupshup announces launch of bot builder platform gupshup.io in India
MUMBAI: Gupshup, the world’s leading messaging platform trusted by developers in more than 30,000 businesses, has announced the launch of its new bot builder platform, gupshup.io, poised to lead a new wave of bot revolution in India. The Gupshup.io platform consists of omni-channel messaging APIs and bot builder tools. The omni-channel APIs enable connectivity to almost every messaging channel including SMS, Facebook Messenger, Slack, Telegram, Teamchat etc, with more to be added soon. The bot builder tools support the entire bot lifecycle including development, testing, deployment, hosting, publishing, monitoring, tracking, search and discovery of bots.
With messaging apps recently opening up APIs for businesses to build bots, we’re now on the verge of a once-in-a-decade paradigm shift in the tech industry. After desktop and clients in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and bots are emerging as the next wave of tech revolution. Virtually everything that we do today on websites or apps will soon be done through bots. Bots will enable shopping, ordering food, banking, trading and most other activities through your favourite messaging app.
“Bots are the new apps. Bots will transform virtually every aspect of our lives, making it simpler and easier to engage with businesses and brands just by chatting with them”, said Gupshup founder and CEO Beerud Sheth. He further added, “Every business and brand will have to develop a bot strategy quickly. Gupshup.io offers the most advanced tools globally for developers preparing to meet the explosive demand for messaging bots and services.”
Gupshup used its extensive experience with the bot building process to automate common tasks performed by every bot developer. The Gupshup platform enables a developer to build, test and deploy a bot across multiple channels in minutes. The bot is automatically hosted with a one-click deploy process. Post-launch monitoring and tracking of bots has also been automated. An omni-channel bot store enables the search and discovery of bots, helping developers to promote their bots. Instead of using a patchwork of tools, the Gupshup platform offers an end-to-end integrated platform for developers that frees them up to focus on their specific workflows.
Gupshup continues to operate its smart-messaging app Teamchat, which pioneered the concept of smart messages i.e. structured fields within chat messages. Teamchat was the earliest and most bot-friendly messaging app, currently being used by over 2,000 businesses, including companies like HDFC, ICICI, Biostadt, Meru Cabs, PNB Metlife and others. Bots built on Teamchat continue to support enterprise use-cases such as CRM, HR and ERP.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
