I&B Ministry
India tightens anti-piracy law, blocks sites and Telegram channels
New rules bring jail terms, fines and faster takedowns of illegal content
NEW DELHI: The Government of India has stepped up its fight against film piracy, invoking stricter provisions under the Cinematograph Amendment Act 2023 to crack down on unauthorised recording and distribution.
The law now imposes tougher penalties, including jail terms ranging from three months to three years and fines starting at Rs. 3 lakh, which can go up to 5 per cent of a film’s production cost. The provisions target both illegal recording in cinemas and unauthorised online transmission.
In a fresh enforcement push, authorities have notified the Telegram platform to act against piracy, leading to the identification of 3,142 channels allegedly distributing copyrighted content without permission. In parallel, access to around 800 piracy websites has been blocked through internet service providers.
The action has been taken under the Information Technology Act 2000, which empowers the government to direct intermediaries to remove unlawful content. The framework is further reinforced by the Information Technology Rules 2021, requiring platforms to act swiftly when notified of violations.
An institutional mechanism is also in place, allowing copyright holders and authorised representatives to file complaints through designated nodal officers. Once verified, these complaints trigger takedown notices to intermediaries for disabling access to infringing content.
The update was shared in Parliament by Government of India minister of state information and broadcasting l murugan in response to a query from Parimal Nathwani.
The government’s latest move signals a sharper, more coordinated approach to tackling piracy across both physical and digital channels. For the film industry, it is a step towards protecting revenues, while for viewers, it reinforces the shift towards legitimate content consumption.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
