iWorld
Ghoul, Netflix’s First Indian Horror Series, screens in Delhi in Association with the Jagran Film Festival
MUMBAI: Netflix Inc., the world’s leading internet entertainment service, hosted a special screening of their first ever horror series, GHOUL , in Delhi in association with world’s largest traveling film festival, Jagran Film Festival, on 23rd August, at Cinepolis Saket and launched the JagranPremiers (A Jagran Film Festival initiative).
Based on Arabic folklore, GHOUL is set at a covert detention center at which military officials question and often torture suspected terrorists. Nida (Radhika Apte), a newly minted interrogator who turned in her own father as an anti-government activist, arrives at the center to discover that some of these terrorists are not of this world, and she must fight for not just the truth behind the military’s hyper-nationalist goals, but for her survival in the face of demons, both human and not.
The event saw over 150 enthusiastic fans, media and influencers who experienced the chilling world of GHOUL before the rest of the world! All three episodes of Ghoul, starring Radhika Apte and Manav Kaul, will be available in all territories where Netflix is available on 24th August. GHOUL , produced in partnership with Phantom Films, Ivanhoe and Blumhouse, stars Radhika Apte and Manav Kaul and is Netflix’s first venture into the Horror genre in India.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
