iWorld
Focus on data brings remarkable growth to Aircel in Karnataka
MUMBAI: As a result of strong focus on data driven products and services, Aircel, one of India’s leading telecom operators, has become the fastest growing telecom operator in Karnataka in the last quarter ending September 2015.
Aircel grew in gross revenue by a good 3.1% while the industry de-grew by 0.9% with data contributing a whopping 27% to the overall revenue. Aircel has been buoyant in its Karnataka operations and the company’s growth is attributed to the success of innovative data products and services such as Combo 196, Free Basic Internet for all, Unlimited 3G Packs starting at Rs 9 to name a few.
Aircel Karnataka circle business head Kanwarbir Singh said, “Karnataka is one of the key markets for us and we have grown remarkably in the market. We provide the best ‘value for money’ products to our customers to suit their needs. There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth. We’re confident that our products will not only greatly ease the pockets of our new customers, but also help to fuel internet adoption in the country for those who still aren’t online. It is a known fact that with each passing day, the need of our customers to have access to seamless data connectivity on their mobile phones is increasing manifold. With increasing frequency and hours of time spend on being online; there is a customer fear of probable bill shock due to perception of high charges. Unlimited 3G packs starting at as low as Rs 9, erases all such worries and gives confidence to use 3G and Stay Online. We are extremely committed to the Karnataka circle and will constantly strive to provide simple and innovative products and services to our customers”
Also, in its aggressive mode to spearhead the data growth in the country, Aircel, recently launched an affordable range of industry first Unlimited 3G packs ranging from Rs.9 to Rs.397 for all its customers. With this trend setting move, Aircel hopes to encourage its existing and potential customers to stay connected online with Aircel.
Aircel’s industry first offers of unlimited 2G/3G data packs of Rs.9, Rs.84, Rs.249 and Rs. 397 are intended to redefine the way mobile internet is consumed in India. With an USSD recharge of Rs.9 per day, subscribers can enjoy 100MB 3G and thereafter unlimited 2G for a day. Subscribers can also enjoy 1GB, 3GB and 7.5GB of unlimited 3G/2G data for Rs.84, Rs.249 and Rs. 397 respectively.
The 1GB, 3GB & 7.5GB ETOP packs, with validity of 10 days, 30 days and 15 days, are in line with the growing data consumption.
Aircel Karnataka circle marketing head Karthik .V said, “We have witnessed an increasing demand for data especially for entertainment and productivity purposes. Being a data focused company, constantly innovating with data products is the only way to stay relevant for our consumers. Aircel sees a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
