iWorld
Big Boy Toyz partner with Dharmatic Entertainment for Netflix
MUMBAI: Dharmatic Entertainment and Big Boy Toyz, Delhi’s most trusted pre-owned luxury cars hub, partnered for former’s action film on Netflix. The film, Drive, showcased some of the best keeps of Bog Boy Toyz that were used in many high-speed chases and over-the-top stunts.
Karan Johar has had a track record of making top-notch films and telling stories that resonate with people from all around the world. As for Netflix and Dharma Productions, their relationship is even stronger. Both Netflix and Johar have been working together since 2018, starting with the film Lust Stories and going on to create other much-loved films such as Ghost Stories and Guilty.
Big Boy Toyz Founder and MD Jatin Ahuja said, “For us, this was a breakthrough since partnering with Karan who has an innate sense of what people want to see on screen helped us offer our best performances. I was and I am super excited about this opportunity and the kind of possibilities it holds for our franchise in the Bollywood industry.”
Written and directed by Tarun Mansukhani and led by Sushant Singh Rajput and Jacqueline Fernandez, the film is spin chilling rough thriller that can drive even the most undemanding Bollywood fan up the divider with its blend of speed, lust for money and crazy pursuits. It is the kind of film where a variety of luxury cars have no issue in placing the actors and actresses on-screen in the shade. A sizeable level of the film's chief characters is either renowned racers in their big toys or are individuals who hold the aspiration become one.
In all, it is a wild combination of India’s greatest storytelling franchise and a popular retail brand for pre-owned luxury cars and the same could be see in the movie sequences as well.
Gaming
Sony raises PS5 prices for second time in under a year
US disc edition jumps $100 to $649.99 as memory costs surge.
MUMBAI: Sony just hit the pause button on affordable gaming because when memory prices skyrocket, even the Playstation has to pay the premium. Sony has announced its second price increase for the Playstation 5 range in less than a year, citing pressures in the global economic landscape and a sharp rise in memory component costs driven by AI demand.
In the US, the PS5 disc edition will rise from $549.99 to $649.99, a $100 hike while the digital edition increases to $599.99. The more powerful PS5 Pro will jump $150 to $899.99. The Playstation Portal remote player will also rise by $50 to $249.99. The new prices take effect on 2 April 2026.
Similar increases have been applied in the UK (£90 per model), Europe and Japan. Sony last raised PS5 prices in the US in August 2025.
“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post.
The hikes come amid an unprecedented surge in memory prices, as manufacturers prioritise supply for AI data centres. Analysts say Sony had likely secured price protections for components that have now expired, forcing the company to protect its hardware margins.
Ampere Analysis research director of games Piers Harding-Rolls told CNBC that further increases from Microsoft and Nintendo would not be surprising, though Nintendo may hesitate to raise the price of its recently launched Switch 2 while establishing the new platform.
The increases arrive eight months before the highly anticipated release of GTA 6, which is expected to drive strong console sales. However, early reactions online have been a mix of disappointment and resignation, with growing concern that premium gaming is increasingly becoming a hobby for higher-income players.
In a sector already grappling with tariffs, inflation and component shortages, Sony’s move underscores a tough reality: even the most popular consoles are not immune to the rising cost of keeping up with the latest technology.
