iWorld
Asian Paints’ ‘Where the Heat is’ wins Best Entertaining Content award on OTT
MUMBAI: Asian Paints won the Best Entertaining content award for ‘Where the Heart is’ Season 3. The season kick started on 23rd August with six celebrities of B-town along with captain fantastic, Sunil Chettri.
The unique content was initiated across the social media platform have facilitated Asian Paints to achieve the title of ‘Best Entertainment Content on an OTT Platform’ at the 2nd Annual India Content Leadership Awards in New Delhi. India Content Leadership is a forum designed specifically to promote content developers, discuss the trends in the content industry, and identify and reward individuals and agencies that have done exemplary work in content development, content marketing- online as well as offline channels.
‘Where the Heat is’ Asian Paints Season 3 featured Boman Irani, Huma Qureshi, Gaurav Kapur, Kajal Agarwal, Neena Gupta and Suni Chhetri. The web series was a slight departure from the previous two seasons as it focused on the beauty of relationships, and how these relationships truly make a home. The chosen celebrities come from different parts of the country as well as different walks of life and this diversity gets reflected in how they envision and build their home.
Speaking on the achievement, Asian Paints General Manager Jaideep Kanse said, “We are proud to win the Best entertainment content award for ‘Where the Heart is’. This award has added more to the success of our campaign. Each episode has beautifully captured the essence of ‘Where the heart is’ season and it rightly highlighted the uniqueness of each celebrity home. Till now we have rolled out 3 successful seasons on ‘Where the Heart is’ and looking forward to more such successful campaigns in coming years.”
From the “Har ghar kuch kehta hai” days, Asian Paints has always believed that a home is really a physical embodiment of those who inhabit it. The brand is leading the content space on the social media platform and has received great number of viewership with the launch of ‘Where the Heart is’ season 3 campaign.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
