iWorld
Arré Launches a music & comedy festival headlined by only women, called Arré Siren
MUMBAI: This Women’s Day weekend in March, all roads will lead to Arré SIREN – Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan.
Arré Earworm was launched last year and soon became the definitive voice of music and culture, through premium music content and live experiences that drive movements, scenes, and stories. Arré Siren is a one-of-its-kind media property driven via digital content, culminating into a two-day music and comedy festival headlined entirely by women artists that will bring together renowned musicians, stand-up comics, and role models to celebrate a year that has been seminal for women across the world.
The combined voice of powerhouse women entertainers has the potential to influence the zeitgeist and shape the dialogue in a way that laws and news opinion seldom can. Arré, Creative Editor, Sharan Saikumar said, “This two-day festival with unique digital content at its core, is our first step toward building an electrically charged community of young, liberated, and forward-thinking women who will shape a more equal future for all of us.”
“India has some of the most talented and enterprising women artists in the world, and they deserve to have a platform that gives them their due. There has been massive disparity in the representation of women artists at festivals across the globe. Even the most reputed festivals keep their headlining spots for male acts. We hope to change this trend through Arré Siren,” said Zila Khan.
Arré, Director, Jaideep Singh said, “We want the industry to be more inclusive, have greater gender diversity, and give more visibility to women. Along with the festival, we are also rolling out Siren Campus, a mentorship programme for exceptionally talented students and professionals through which they can meet and be mentored by some of the most successful women in the creative industry.”
Arré Siren will be held at one of Mumbai’s best live music venues, Razzberry Rhinoceros, on Juhu Beach. It will shine a spotlight on more than 15 artists, serving up an eclectic mix of exciting performances across genres like Hip Hop, Funk, Electronica, Jazz, and Indian Fusion, all of it served with a side dish of India’s best comedy. Over the next few days, Arré Siren will begin a concentrated content roll out that will include crowdsourcing projects, opinion polls, doodles, interviews, and The Siren Anthem, featuring all the artists in the line up.
Tickets for Siren are now live on Bookmyshow.com https://in.bookmyshow.com/mumbai/events/arre-siren-festival/ET00071234/artist. Grab a chance to create phenomenal memories and be a part of a festival that demonstrates India’s vibrant creative community and its forward-thinking new generation on March 10 and 11, 2018. Follow the Arré Siren Facebook Page (www.facebook.com/ArreSiren/) for announcements, updates, and engaging content.
The artist line up at the festival comprises of Richa Chadha, Sumukhi Suresh, Madboy/Mink, Raja Kumari, Maati Baani, Zila Khan, Kaneez Surkha, Urooj Ashfaq, Zoya, Sonali Thakker, Sumaira Shaikh, Mohini Dey and Ladies Compartment.
iWorld
Spotify rolls out ‘Verified by Spotify’ badge for artists
New badge and profile details aim to boost transparency in AI-driven music era.
MUMBAI: In a world where even playlists can have imposters, Spotify is adding a badge of trust. The streaming platform has begun rolling out a new ‘Verified by Spotify’ badge, alongside expanded artist profile details, as it looks to bring greater clarity to listeners navigating an increasingly complex mix of human and AI-generated music. The badge, currently in beta, will appear on artist profiles that meet Spotify’s internal criteria for authenticity. These include consistent listener engagement, adherence to platform policies and signs of a real-world presence such as live performances, merchandise or active social media profiles. Notably, profiles representing primarily AI-generated artists will not be eligible for verification at launch.
Spotify says the verification process will combine automated systems with human review, prioritising artists with sustained audience interest over those driven by short-term spikes. The rollout will be gradual, with the badge appearing across profiles and search results over the coming weeks. The company noted that more than 99 per cent of artists users actively search for are already included in the initial phase.
Alongside the badge, Spotify is also introducing a new artist details section within profiles. Available even for non-verified artists, the feature will highlight career milestones, release activity and touring history, offering listeners a more comprehensive view of an artist’s journey and output.
The move builds on Spotify’s broader push towards transparency, complementing existing features such as SongDNA, expanded song credits and AI attribution tools. Together, these updates aim to give users more context about what they are listening to and who is behind it.
As generative AI continues to blur the lines between creator and creation, Spotify’s latest update signals a clear intent: in the streaming era, authenticity is becoming just as important as accessibility.
