iWorld
Arré Launches a music & comedy festival headlined by only women, called Arré Siren
MUMBAI: This Women’s Day weekend in March, all roads will lead to Arré SIREN – Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan.
Arré Earworm was launched last year and soon became the definitive voice of music and culture, through premium music content and live experiences that drive movements, scenes, and stories. Arré Siren is a one-of-its-kind media property driven via digital content, culminating into a two-day music and comedy festival headlined entirely by women artists that will bring together renowned musicians, stand-up comics, and role models to celebrate a year that has been seminal for women across the world.
The combined voice of powerhouse women entertainers has the potential to influence the zeitgeist and shape the dialogue in a way that laws and news opinion seldom can. Arré, Creative Editor, Sharan Saikumar said, “This two-day festival with unique digital content at its core, is our first step toward building an electrically charged community of young, liberated, and forward-thinking women who will shape a more equal future for all of us.”
“India has some of the most talented and enterprising women artists in the world, and they deserve to have a platform that gives them their due. There has been massive disparity in the representation of women artists at festivals across the globe. Even the most reputed festivals keep their headlining spots for male acts. We hope to change this trend through Arré Siren,” said Zila Khan.
Arré, Director, Jaideep Singh said, “We want the industry to be more inclusive, have greater gender diversity, and give more visibility to women. Along with the festival, we are also rolling out Siren Campus, a mentorship programme for exceptionally talented students and professionals through which they can meet and be mentored by some of the most successful women in the creative industry.”
Arré Siren will be held at one of Mumbai’s best live music venues, Razzberry Rhinoceros, on Juhu Beach. It will shine a spotlight on more than 15 artists, serving up an eclectic mix of exciting performances across genres like Hip Hop, Funk, Electronica, Jazz, and Indian Fusion, all of it served with a side dish of India’s best comedy. Over the next few days, Arré Siren will begin a concentrated content roll out that will include crowdsourcing projects, opinion polls, doodles, interviews, and The Siren Anthem, featuring all the artists in the line up.
Tickets for Siren are now live on Bookmyshow.com https://in.bookmyshow.com/mumbai/events/arre-siren-festival/ET00071234/artist. Grab a chance to create phenomenal memories and be a part of a festival that demonstrates India’s vibrant creative community and its forward-thinking new generation on March 10 and 11, 2018. Follow the Arré Siren Facebook Page (www.facebook.com/ArreSiren/) for announcements, updates, and engaging content.
The artist line up at the festival comprises of Richa Chadha, Sumukhi Suresh, Madboy/Mink, Raja Kumari, Maati Baani, Zila Khan, Kaneez Surkha, Urooj Ashfaq, Zoya, Sonali Thakker, Sumaira Shaikh, Mohini Dey and Ladies Compartment.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
