iWorld
Arike unveils futuristic dating campaign set in 2050
Malayali app imagines AI-led love with Hansika and real-life father in emotional film.
MUMBAI: Love in 2050 might come with holograms and hyper-personalised algorithms but Arike’s betting the heart still needs a good old-fashioned “yes, forever”. The Kerala-rooted dating app from Aisle Network has launched a fresh digital video campaign that fast-forwards to the year 2050, painting a world where tech handles compatibility scores, virtual first dates, and even memory-recreated companionship. Yet the core message cuts through the sci-fi gloss: no matter how advanced the tools get, real commitment remains a deeply human choice.
Set in a sleek, futuristic Indian home, the film opens with a light-hearted father-daughter chat about how relationships spark in their high-tech era. As the daughter marvels at algorithm-driven matches, the father gently steers the story back to his own beginning meeting his partner years earlier on Arike and deciding to build a life together. The narrative then weaves in personal loss, cherished memories, and AI’s role in preserving them, landing on a timeless truth, love endures because someone chooses to stay.
Adding emotional weight, actress Hansika makes her campaign debut alongside her real-life father Krishnakumar, who plays her on-screen dad bringing an authentic father-daughter dynamic that grounds the futuristic tale in genuine warmth.
Aisle Network head Chandni said, “This film is our way of imagining how dating might evolve in the next 25 years, while reminding ourselves of what doesn’t change. Technology can help us find compatibility faster, reduce friction, and even recreate familiarity. But love still requires choice and commitment. That has always been at the heart of Arike.”
Through the spot, Arike positions itself as more than a swipe-right platform, it’s a companion for every life stage, from first sparks to lifelong bonds and even second chances. In an age where algorithms promise perfect matches, the campaign quietly asks, when the tech fades, who’s still there when the lights come up? For Arike, the answer hasn’t changed in 25 years and probably won’t in the next 25 either.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
