iWorld
Aisle walks the middle path as love gets serious, not swiped away
MUMBAI: Love, it turns out, doesn’t always arrive with fireworks, sometimes it shows up as better listening, calmer mornings and fewer raised eyebrows from friends. That quiet shift sits at the heart of Aisle Network’s new brand campaign, Better Because of Love, unveiled after more than a decade of building India’s serious dating category.
Backed by 11 plus years in the market, 20 million members and 2.2 million love stories, the campaign marks a clear pivot away from dating mechanics and towards dating outcomes. The focus is firmly on urban Indians who are dating with intent those looking not for fleeting validation, nor rigid matrimonial checklists, but something meaningfully in between.
India’s dating ecosystem today sits at two extremes: casual, swipe-led interactions on one side and formalised matrimony on the other. Aisle has long positioned itself in the middle ground, catering to singles seeking romance with a clear goal of long-term commitment. Better Because of Love sharpens that positioning by asking a simple question: what does the right relationship actually do to people?
The answer, according to the brand’s research and conversations with Aisle couples, lies in subtle, everyday change. Healthier relationships, the campaign suggests, don’t dramatically rewrite personalities, they quietly refine them. Greater patience, emotional security and shared accountability surfaced as recurring themes, often noticed first by those on the outside looking in.
These insights are brought to life through two brand films told from the perspectives of friends and family, using slice-of-life storytelling and gentle humour. Featuring digital creator and actor Raghvika, the films capture moments where love’s impact is visible not in grand gestures, but in calmer reactions, steadier choices and a more grounded sense of self.
Aisle Network head Chandni Gaglani said the conversations with couples revealed that meaningful relationships tend to anchor people rather than overwhelm them. The campaign, she noted, reflects Aisle’s long-held belief that dating with clarity and intent allows love to bring out the best version of who someone already is.
With Better Because of Love, Aisle doubles down on its core proposition, in a dating culture caught between swipes and spreadsheets, there is still space for intention-led romance and for love that makes people quietly, unmistakably better.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
