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Apollo Munich launches interactive online game ‘Kill the Killer’
MUMBAI: Swatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it fun with an interactive online game – Kill the Killer, combined with a public interest message.
Kill the Killer game is an innovative customer engagement tool that aims to educate people – “Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them.” Kill the Killer game can be played on Apollo Munich’s homepage (www.apollomunichinsurance.com)anytime, anywhere and as many times as you would like to. All you need to do is swat as many mosquitoes as you can in 20 seconds and check your score thereafter. You can share your score on Facebook and Twitter, and you can even invite your friends to play it.
Speaking about the idea behind the game, Apollo Munich CEO Antony Jacob said, “Gamification has undoubtedly become a very strong communication tool and the whole world talking about Pokémon Go corroborates it. The Internet offers a world of activities that people can indulge in and through this gamification means, we are hoping to raise awareness for dengue, educate consumers about the disease, and thereby infuse an interest in people to banish dengue fear from their lives. At Apollo Munich, we have always focused on innovation and this time around we are moving innovation from products to customer engagement.”
The much awaited monsoon season in India not only brings respite to the summer and farmlands, but it also brings with it a slew of healthcare frights, as stagnant water provides breeding grounds for many infection borne mosquitos. Dengue, leptospirosis, malaria, etc. all arrive within a month of the rains. Although these diseases can be treated, dengue has become the largest vector borne disease and sometimes proves fatal, if left untreated.
“Around 35% of the dengue cases in the world occur in India, and there were approximately a lakh cases reported in India in 2015. Apollo Munich’s Dengue Care, India’s first over the counter health insurance policy provides Indians with financial support in battling the dreaded dengue disease, with no underwriting. Available at a very affordable premium of Rs.1.2 per day, Dengue Care has found immense favour with people across the country who want to reduce the burden of medical expenses for themselves and their loved ones, especially during the monsoon season.”, he added.
Known for its innovative products, Apollo Munich has been active in its social media initiatives and with gamification, the company is taking its customer engagement initiatives to the next level. People can share the game through social media and hence effect a larger understanding amongst the population. The company is embracing the online medium to further uncomplicate insurance and make it easy to understand for people. Moreover, such initiatives also help solve purchase related concerns and complete the purchase, as well as the renewal processes.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
